HEXO Increases Production of Its Popular Straight Edge Pre-Rolls and Launches Enhanced Inhalation Technology
08 Février 2023 - 1:00PM
Business Wire
Expanded capacity will accelerate delivery of
HEXO’s popular straight edge products for the Redecan TnT and
Original Stash lines, satisfying increasing customer demand
HEXO Corp. (TSX: HEXO; NASDAQ: HEXO) ("HEXO" or the
“Company”), a leading producer of high-quality cannabis
products, is pleased to announce it has successfully completed the
expansion of its straight edge pre-roll production capacity at the
Company’s Fenwick, Ontario site and will be launching a unique
proprietary inhalation technology, intended to greatly improve the
cannabis experience.
The development allows HEXO to increase its straight edge
pre-roll production capacity, accelerating the delivery of the
immensely popular Redecan Redees products to include the new TnT
cannabis strain series and expanding HEXO’s Original Stash brand to
address rising consumer demand.
Consumers have reacted positively to the new format and strains,
and this expansion supports HEXO’s continued leadership of the
Canadian straight edge pre-roll market.
“Canadian customers immediately took to our straight edge
pre-roll format, and we recognized that to satisfy the growing
demand, we’d need to up our production significantly,” said Charlie
Bowman, President and CEO of HEXO. “It was important to expand
capacity without sacrificing THC percentage or terpene quality.
This increased capacity allows HEXO to provide our new TnT strain
series in straight edge pre-roll format, while offering a broader
price range and new product innovations.”
The Redecan Redees straight edge pre-roll is HEXO’s premium
pre-roll product and Canada’s fastest growing and largest pre-roll
in terms of market share. Redees are known as some of the smoothest
products on the market and do not have an “after-burn” like many
straight edge pre-roll products. Consumers also prefer their ease
of use, appealing packaging and convenience over the more common
but less consistent commodity cannabis products. Thoughtfully
designed with an extra-long filter, tightly packed and offered in a
convenient 10-pack, Redecan Redees are the original personal-sized
straight edge pre-roll.
Redecan Redees straight edge pre-rolls also now feature a unique
inhalation technology, developed through comprehensive consumer
research and feedback. Incorporating the new proprietary technology
allows an enhanced draw and intake, further heightening the
consumer experience.
“Customers provided great feedback on how we could make the
products even better,” noted Bowman. “We used this feedback to
develop a new generation of straight edge pre-rolls exclusively for
the new Redecan Redees and other HEXO brands.”
HEXO’s flagship Redecan Redees brand is launching several TnT
strains throughout the year, including Warlock, Gluberry and Animal
Rntz, along with a new 2:1 CBD:THC balanced product, CBD Kush,
which offers the benefits of both cannabinoids. The brand will also
continue to feature consumer favourites such as the Cold Creek Kush
Redees and Wappa Redees. HEXO’s Original Stash line will launch its
own straight edge pre-rolls, featuring the line’s popular Atomik
Sour Haze and Powdered Donuts.
“As the Canadian cannabis market continues to evolve, expanding
our straight edge pre-roll capacity was essential to strengthen
HEXO’s market leadership,” added Bowman. “We’re building on the
success of our Redecan Redees, a leading straight edge pre-roll in
Canada, by introducing more products with higher THC and total
cannabinoids percentages that meet consumer needs and offer a
preferred cannabis experience.”
About HEXO Corp.
HEXO is an award-winning licensed producer of innovative
products for the global cannabis market. HEXO serves the Canadian
recreational market with a brand portfolio including HEXO, Redecan,
UP Cannabis, Original Stash, 48North, Trail Mix, Bake Sale and
Latitude brands, and the medical market in Canada. HEXO is a
leading cannabis products company in Canada by recreational market
share. For more information, please visit hexocorp.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230208005254/en/
For HEXO media or investor inquiries: Hayley Suchanek,
Kaiser & Partners hayley.suchanek@kaiserpartners.com
HEXO (NASDAQ:HEXO)
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