NEW
YORK, May 9, 2024 /PRNewswire/ -- Integral
Ad Science (Nasdaq: IAS), a leading global media measurement and
optimization platform, today announced the appointment of Cameron
"Cam" Miille as Chief Revenue Officer of Publica by IAS. Miille
will lead the global Publica by IAS revenue team and report to
IAS's Chief Executive Officer, Lisa
Utzschneider.
With over 12 years in sales leadership roles at Freewheel and
OpenX, Miille will be charged with expanding and building
relationships with CTV publishers, OEMs, streaming networks, and
broadcasters. His focus will be on helping them optimize the
monetization of their video programming on CTV while providing
advertisers with greater transparency into brand safe and suitable
CTV inventory.
"With the IAB predicting CTV advertising to grow to nearly
$23 billion this year, Cam joins
Publica by IAS at a critical time as we continue to invest in
high-growth opportunities including CTV," said Lisa Utzschneider, CEO of IAS. "Cam's deep
knowledge of the CTV and publisher marketplaces, matched with his
technical expertise and customer-first approach, makes him the
right leader at this stage to drive our Publica business
forward."
Miille joins Publica by IAS from Freewheel, a global technology
platform for the TV advertising industry, where he served as Head
of Revenue and Growth, Americas. Throughout his tenure, he oversaw
a billion dollars in revenue under management, while running sales,
account management and strategy for sell-side partners, agencies,
trading desks and demand side platform (DSP) partnerships. Prior to
Freewheel, Miille led business development at OpenX, the world's
leading independent supply-side platform for audience, data, and
identity targeting.
"As a long-time fan and supporter of Publica by IAS, I'm excited
to lead the global revenue organization and evangelize the
platform's value proposition," said Miille. "I'm energized by the
potential to further entrench Publica by IAS within the growing CTV
landscape and look forward to working with our global teams to
forge the future of digital media."
Publica, the leading connected TV ad server, was acquired by IAS
in August 2021 and is the only ad
server specifically built for CTV streaming content publishers.
Named Best CTV Ad Server in the 2023 VideoWeek awards, Publica by
IAS helps global publishers and TV manufacturers deliver a seamless
ad experience to audiences via the introduction of Server-Side Ad
Insertion, while also helping publishers maximize revenue by
running a unified-auction between multiple SSPs and DSPs.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement
and optimization platform that delivers the industry's most
actionable data to drive superior results for the world's largest
advertisers, publishers, and media platforms. IAS's software
provides comprehensive and enriched data that ensures ads are seen
by real people in safe and suitable environments, while improving
return on ad spend for advertisers and yield for publishers. Our
mission is to be the global benchmark for trust and transparency in
digital media quality. For more information, visit
integralads.com.
CONTACT: press@integralads.com
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SOURCE Integral Ad Science, Inc.