CAMPBELL, Calif., July 11, 2017 /PRNewswire/ -- Jive Software, part
of the Aurea family of customer experience solutions, today
announced that Truth Initiative®, a national public health
organization inspiring tobacco-free lives, has adopted Jive's
industry-leading community software to deepen its impact with
smokers and ex-smokers. Since launching the revamped BecomeAnEX®
community with Jive's advanced capabilities for digital
peer-to-peer support earlier this year, the organization has
increased member engagement by 20 percent and accelerated its
mission to help more people quit smoking.
Truth Initiative is America's largest non-profit dedicated to
achieving a culture where all youth and young adults reject the
leading cause of preventable death: tobacco. One of the
organization's primary programs, BecomeAnEX, was launched in
collaboration with the Mayo Clinic in 2008 to help smokers re-learn
life without cigarettes. Federally-funded research studies have
shown that smokers who follow the EX® plan have a four times
greater than average chance of quitting, and that the program's
vibrant community is an important driver of success. More recently,
Truth Initiative added the EX Program, an expanded version designed
for use by employers, payers and institutions, to promote smoking
cessation at the enterprise level.
"Our research shows that online interventions where smokers
connect with experts and peers are as effective as face-to-face
interventions, but at far lower costs," said Dr. Amanda Graham, senior vice president of
innovations at Truth Initiative and head of the EX Program. "As we
established our vision and multi-year roadmap for expanding the
proven BecomeAnEX program, we knew it was time to upgrade to a
community solution that could help us significantly grow user
engagement, support platform extensions and deliver critical
analytics on the role our online community plays in smoking
cessation. After a rigorous selection process, we determined that
Jive's rich feature set and intuitive user-centric interface were
best suited to our needs—including capabilities for new member
on-boarding, community participation and celebrations, as well as
robust community management and advanced analytics."
Truth Initiative worked with 7Summits, a longtime Jive partner
and leading social business solutions provider, to keep members'
needs and convenience at the forefront during the transition.
7Summits helped design the new community and ensure the seamless
migration of over one million records from the previous BecomeAnEX
platform. The community's longstanding members are now thriving on
Jive and helping to increase engagement amongst new members by
promoting norms around cessation and providing practical tips,
strategies and encouragement.
Jive gives EX members more ways to easily express themselves,
find the content that matters most, celebrate milestones and
connect with each other. In the four months since moving to Jive,
nearly 8,500 new members have joined Truth Initiative's EX
Community. These new members are 32 percent more likely to
contribute on their first day, ensuring they will stay engaged with
EX for a longer period of time. Overall activity has also
increased, with the total number of posts and comments up roughly
20 percent compared to the same period one year ago—thanks to
greater visibility of the content and easier member interactions on
Jive. Such increases in community engagement have a powerful impact
on the Truth Initiative mission, as peer-to-peer support can be the
most critical element of the quit process.
"It is especially inspiring to observe the power of connection
when it comes to cause-based communities like Truth Initiative's
award-winning EX Community," said Robert
Block, chief customer success officer at Jive Software.
"There's no better gratification than seeing collaboration
technology used for the greater good—in this case by connecting
people from all walks of life, and giving them easy ways to share
information and cheer each other on during their difficult journeys
towards getting and staying healthy."
Truth Initiative joins a long list of nonprofit organizations,
charities and foundations around the world that rely on the Jive
platform—including the Annie E. Casey Foundation, Easter Seals, Inc., Lutheran Immigration &
Refugee Service and PACT. Jive helps these organizations connect
geographically dispersed members, gather and disseminate
cause-related information, mobilize mission-critical resources and
drive deeper engagement and dialogue with donors, volunteers and
consumers.
About Jive Software
Jive Software, part of the Aurea family of customer experience
solutions, is the leader in accelerating workplace digital
transformation for organizations, enabling people to work better
together. The company provides industry-leading Interactive
Intranet and Customer Community solutions that connect people,
information and ideas to help businesses outpace their
competitors. With more than 30 million users worldwide and
customers in virtually every industry, Jive is consistently
recognized as a leader by top analyst firms, including Gartner
Inc., Ovum and Aragon Research. More information can be found
at www.jivesoftware.com or the Jive Blog.
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SOURCE Jive Software