Kelly Services(R) Wins 2010 MarCom Platinum Award for Kelly Global Workforce Index(TM)
16 Novembre 2010 - 10:30PM
Marketwired
Kelly Services, Inc. (NASDAQ: KELYA) (NASDAQ: KELYB) today
announced the company is a 2010 MarCom Platinum Award winner in
Research/Study for the Kelly Global Workforce Index, an annual
survey revealing opinions about work and the workplace from a
generational viewpoint.
Administered and judged by the Association of Marketing and
Communication Professionals, the 2010 international awards
competition recognized outstanding creative achievement by
marketing and communication professionals. The prestigious Platinum
Award is presented to those entries judged to be the most
outstanding in terms of quality, creativity, and resourcefulness.
There were nearly 5,000 entries for this year's competition.
"We are pleased to be recognized for our work with the Kelly
Global Workforce Index," said Michael Morrow, senior vice
president, Global Marketing for Kelly Services. "As one of the
largest samplings of the global workforce, our research is
broadening the awareness of labor market trends around the
world."
The 2010 Kelly Global Workforce Index sought the views of
approximately 134,000 people in 29 countries covering North
America, Europe, and Asia Pacific. The global findings
revealed:
- In the wake of the global economic downturn, more than a
quarter of employees surveyed worldwide said the recession made
them more loyal to their employer.
- A new wave of self-employment and entrepreneurialism is
emerging around the world with one-in-five respondents now working
outside the traditional employment relationship, and 50 percent
saying that they would like to do so.
- The idea of giving employees a "slice of the pie" is gaining in
appeal, with 60 percent of respondents saying profit sharing would
motivate them to perform at a higher level.
- To enhance employment prospects and remain competitive in the
fast-changing workplace, people are creating their own personal
'brand' and investing in improving their skills or changing
careers. Approximately two-thirds of respondents worldwide are
willing to spend their own money to upgrade their skills, while
more than half believe they will change their careers or re-invent
themselves in the future.
For more information about the results of the Kelly Global
Workforce Index and to take the annual employment survey, please
visit the Kelly Press Room.
About Kelly Services Kelly Services, Inc.
(NASDAQ: KELYA) (NASDAQ: KELYB) is a leader in providing workforce
solutions. Kelly® offers a comprehensive array of outsourcing and
consulting services as well as world-class staffing on a temporary,
temporary-to-hire and direct-hire basis. Serving clients around the
globe, Kelly provides employment to 480,000 employees annually.
Revenue in 2009 was $4.3 billion. Visit www.kellyservices.com and
connect with us on facebook.com/kellyservices,
linkedin.com/companies/kelly-services and
twitter.com/kellyservices.
About the Kelly Global Workforce Index The
Kelly Global Workforce Index is an annual survey revealing opinions
about work and the workplace from a generational viewpoint.
Approximately 134,000 people from North America, Europe, and Asia
Pacific responded to the 2010 survey with results published on a
quarterly basis. Kelly Services was the recipient of a MarCom
Platinum Award in 2010 and a Gold Award in 2009 for the Kelly
Global Workforce Index in the Research/Study category.
About MarCom Awards MarCom Awards is
administered and judged by the Association of Marketing and
Communication Professionals. The international organization
consists of several thousand creative professionals. The
Association oversees awards and recognition programs, provides
judges and sets standards for excellence. Judges are industry
professionals who look for companies and individuals whose talent
exceeds a high standard of excellence and whose work serves as a
benchmark for the industry. For more information about the MarCom
Awards, visit www.marcomawards.com.
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Media Contacts: Kathy Fisher Public Relations Specialist
Kelly Services 248-244-4909 kathy_fisher@kellyservices.com Ed
Dalheim Director MarCom Awards 817-303-2769 ed@marcomawards.com
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