AIRPORT CITY, Israel,
Dec. 20, 2018 MySize, Inc. (the
"Company" or "MySize") (NASDAQ: MYSZ) (TASE: MYSZ), the developer
and creator of smartphone measurement applications, announced today
it has launched an online store, Modelista, allowing consumers to
shop for apparel using the Company's MySizeID™ mobile measurement
technology for the first time.
Modelista is the first online store to fully integrate the
MySizeID™ technology and allow shoppers to measure themselves with
the technology, upload their personal fit profiles to the retailer,
and receive an accurate recommended size for any apparel item on
the site. Consumers can then select their recommended size and add
it to their shopping cart before checking out.
My Size launched Modelista as a proof of concept for retailers
to highlight both the ease of use and value to the consumer, as
well as to provide a data reference point reflecting how MySizeID™
can help increase sales and customer loyalty.
"We are excited to launch Modelista and bring MySizeID™ to the
world, fully integrated on an online retail store for the first
time. Though we have multiple leading brands that are testing the
technology internally, we believe the next step in validating our
proof of concept for the technology is to make it publicly
available and enable consumers from around the world to try it for
themselves," said Ronen Luzon, CEO, My
Size, Inc. "Consumers that visit Modelista will see for
themselves how simple it is to measure themselves with MySizeID™,
upload their personal fit profile, and receive a size
recommendation for their desired item. We believe this gives us a
tremendous opportunity to gain consumer loyalty and market
feedback, while establishing MySizeID™ as a must-have for any
online retailer."
In an online clothing market, estimated to be valued at over
$72 billion in the U.S. alone, 70% of
apparel returns are size related, while 32% of shoppers don't
purchase fashion online because of uncertainty around size and fit,
according to a Drapers Etail Report. MySizeID can increase the
sales of apparel retailer by reducing or even eliminating their
customer's uncertainties regarding size and fit. Based on My Size's
estimates, the MySizeID app can increase average order values by
approximately 20% and can reduce return rates by approximately 30%.
Furthermore, MySizeID enhances the customer experience, leading to
greater brand loyalty.
About My Size, Inc.
My Size, Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique
measurement technology based on sophisticated algorithms and
cutting-edge technology with broad applications including the
apparel, e-commerce, DIY, shipping and parcel delivery
industries. This proprietary technology is driven by several
algorithms which are able to calculate and record measurements in a
variety of novel ways. To learn more about My Size, please visit
our website. www.mysizeid.com. Follow us
on Facebook, LinkedIn and Twitter.
Please click here for a demonstration of how MySizeID™
provides a full fashion solution for the retail industry.
Register here for a one-month free trial of MySizeID solution
for your online store.
Please click here to download MySizeID™ for iOS.
Please click here for a demonstration
of how the BoxSizeID™ app works.
Cautionary Statement Regarding Forward-Looking
Statements
This press release contains certain forward-looking statements
within the meaning of the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These statements are
identified by the use of the words "could," "believe,"
"anticipate," "intend," "estimate," "expect," "may," "continue,"
"predict," "potential," "project" and similar expressions that are
intended to identify forward-looking statements. All
forward-looking statements speak only as of the date of this press
release. You should not place undue reliance on these
forward-looking statements. Although we believe that our plans,
objectives, expectations and intentions reflected in or suggested
by the forward-looking statements are reasonable, we can give no
assurance that these plans, objectives, expectations or intentions
will be achieved. Forward-looking statements involve significant
risks and uncertainties (some of which are beyond our control) and
assumptions that could cause actual results to differ materially
from historical experience and present expectations or projections.
Actual results to differ materially from those in the
forward-looking statements and the trading price for our common
stock may fluctuate significantly. Forward-looking statements also
are affected by the risk factors described in the Company's filings
with the U.S. Securities and Exchange Commission. Except as
required by law, we undertake no obligation to update or revise
publicly any forward-looking statements, whether as a result of new
information, future events or otherwise, after the date on which
the statements are made or to reflect the occurrence of
unanticipated events.
Israel Press Contact:
Yaniv Leibovich
Leibovich Media
yanivleib@gmail.com
U.S. Press Contact:
Matthew Bretzius
FischTank Marketing & PR
matt@fischtankpr.com
IR Contact:
Darrow Associates Inc.
Peter Seltzberg, Managing
Director
Investor Relations
pseltzberg@darrowir.com
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SOURCE My Size Inc.