Nielsen Reports Major Recent Ratings
Milestones for CBS and Paramount+ Series
NEW
YORK, Feb. 3, 2025 /PRNewswire/
-- Paramount Global and Nielsen, a global leader in audience
measurement, data and analytics, have signed a new, multi-year
deal, effective immediately. The partnership includes measurement
for all Paramount platforms: national and local broadcast, all
cable networks, and streaming on Paramount+ and Pluto TV.
Paramount has licensed new Nielsen services as part of the
agreement, including Advanced Audiences, Big Data + Panel,
Ad-Supported Streaming Platform Ratings, Nielsen ONE Ads for
Connected Television, and National out-of-home expansion to inform
advertising, programming and licensing strategies.
The announcement was made today by Karthik Rao, Nielsen CEO and George Cheeks, President and CEO, CBS and
Co-CEO, Paramount Global.
"We are thrilled to resume our partnership with Paramount, as
their leaders continue to build one of the strongest brands in
entertainment," said Rao. "Our trusted data shows how Paramount's
content and advertising strategy is thriving across every platform,
across all ages and demos. As Paramount continues its evolution
into a next-generation media company, we're proud to play a
critical role and know this deal will be a win for everyone:
Nielsen, Paramount and all of our joint advertising partners."
"Paramount and Nielsen are committed to addressing Television's
multiplatform future to the benefit of all of our stakeholders.
Karthik and his team continue to meet the needs of our marketplace
across all our platforms, and we are incredibly pleased to
reinforce and reinvigorate our deal with our longtime partner,"
said Cheeks. "Paramount Global's ratings wins reported today are
just one of many successes we look forward to with Nielsen as we
build upon this new future together."
Paramount hit a number of recent ratings milestones. CBS'
broadcast of the AFC Championship Game on January 26 averaged 57.7 million viewers, setting
the all-time record for the AFC and the largest overall conference
championship in fifteen years. CBS coverage of the 2024 NFL regular
season included three of the top five NFL games in October; the
highest rated game (27.5 million viewers) in the November interval;
and two of the top five in a hotly contested December. As the
broadcast season swung into action this fall, CBS again established
itself as a leader in broadcast dramas, building on its track
record to develop new franchises. Tracker came back for its
second season and took the crown as the top drama program in
October (11.3 million average viewers), November (11.6 million) and
December (10.8 million). Even more impressive is the stable of
successful drama titles including this season's breakout new hit,
the reimagined Matlock, which came in a close second to
Tracker in all three months and was joined by FBI,
Elsbeth, NCIS, and the farewell season of Blue
Bloods in the top 10 every month this fall. The total viewing
time by Americans of CBS dramas across the fourth quarter of 2024
topped 50 trillion viewing minutes, which approaches 100,000 years
of viewing, more than any other broadcast network.
Paramount+ also experienced major success in 2024 with original
series Lioness, Tulsa King, and one of the most
talked about shows of the season, Landman, which has
given the platform its first billion-minute (in a week)
performer. The three titles have all appeared in the Nielsen
Streaming Top 10 simultaneously in multiple weeks this fall,
another first for the platform. Paramount also earned wins for its
multi-platform strategy. In 2024, the most-watched new dramas
across broadcast and streaming combined were Tracker, with
26.07 billion minutes viewed (CBS, Paramount+, Hulu) and
Elsbeth, with 14.94 billion minutes viewed (CBS,
Paramount+).
The deal comes on the heels of a number of Nielsen innovations.
On February 3, Nielsen announced its
Out-of-Home (OOH) measurement now covers 100% of the US contiguous
television population. In January
2025, Nielsen was accredited for Big Data + Panel
measurement, following its November
2024 announcement of its accreditation for
a first-party live streaming solution.
About Paramount
Paramount Global (NASDAQ: PARA, PARAA)
is a leading global media, streaming and entertainment company that
creates premium content and experiences for audiences worldwide.
Driven by iconic consumer brands, Paramount's portfolio includes
CBS, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET,
Paramount+ and Pluto TV. Paramount holds one of the industry's most
extensive libraries of TV and film titles. In addition to offering
innovative streaming services and digital video products, the
company provides powerful capabilities in production, distribution,
and advertising solutions.
For more information about Paramount, please visit
www.paramount.com and follow @ParamountCo on social
platforms.
About Nielsen
Nielsen is a global leader in audience measurement, data and
analytics. Through our understanding of people and their behaviors
across all channels and platforms, we empower our clients with
independent and actionable intelligence so they can connect and
engage with their global audiences—now and into the future.
For advertisers, agencies, and publishers, Nielsen has recently
expanded Nielsen ONE to include outcomes capabilities, in addition
to advanced audiences, planning and measurement. Nielsen's
measurement is powered by person-level data from panels of over 1.2
million individuals and backed by the scale of the industry's
largest big data footprint and broadest coverage across digital,
linear, streaming, and CTV.Learn more at www.nielsen.com and
connect with us on social media
(X, LinkedIn, YouTube, Facebook
and Instagram).
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SOURCE Nielsen
