PEET Peets Coffee & Tea, Inc. (MM)

EMERYVILLE, Calif., Oct. 3 /PRNewswire-FirstCall/ -- Peet's Coffee & Tea, Inc. (NASDAQ:PEET), a specialty coffee roaster and marketer, today announced the appointment of Ms. Christine (Chris) Lansing to chief marketing officer. Lansing brings more than 16 years of marketing and brand management experience with her to this newly established position. Ms. Lansing started her brand management career at Procter & Gamble where she spent 13 years building brands in the company's paper division, both in the United States and internationally. Most recently, she served as vice president of marketing, global innovation for The Hershey Company where she was responsible for the global design, development and commercialization of new confectionery products. Prior to that, Lansing was vice president marketing flagship brands at The Hershey Company where she was responsible for the company's flagship Reese's(R), Hershey(R)'s, and Hershey(R)'s Kisses(R) brands. She holds a master of business administration from the J.L. Kellogg School of Management at Northwestern University and a bachelor's degree from Swarthmore College. "Chris is an accomplished senior marketer. She has that hard-to-find depth of insight that's required to oversee the development of a truly soulful brand like Peet's," said Pat O'Dea, president and chief executive officer of Peet's Coffee & Tea. "Chris will be a tremendous asset to our team as we continue to expand and build on Peet's position as the gold standard specialty coffee and tea brand in the world." ABOUT PEET'S COFFEE & TEA, INC. Founded in Berkeley, Calif. in 1966, Peet's Coffee & Tea, Inc. is a specialty coffee roaster and marketer of fresh, deep-roasted whole bean coffee for home and office enjoyment. Peet's fresh-roasted coffee, hand-selected tea and related items are sold in several distribution channels including specialty grocery and gourmet food stores, online and mail order, office and restaurant accounts and company-owned stores throughout the United States. Peet's is committed to strategically growing its business and to maintaining a unique culture and focus on customer satisfaction. For information about Peet's Coffee & Tea, Inc., visit http://www.peets.com/ or call 1-800-999-2132. Peet's Coffee & Tea, Inc. shares are traded under the symbol PEET. DATASOURCE: Peet's Coffee & Tea, Inc. CONTACT: Kelly Krueger of Weber Shandwick, +1-415-248-3415, or , for Peet's Coffee & Tea, Inc. Web site: http://www.peets.com/

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