PEET Peets Coffee & Tea, Inc. (MM)

EMERYVILLE, Calif., Feb. 2 /PRNewswire-FirstCall/ -- Peet's Coffee & Tea, Inc. (NASDAQ:PEET), a specialty coffee roaster and marketer, today announced that it will be reporting its Q4 and 2005 year-end earnings on Thursday, February 16, 2006, at 2 p.m. PT/5 p.m. ET, via conference call. Peet's Coffee & Tea, Inc. Q4 and 2005 Year-End Conference Call Peet's will report its fourth quarter and 2005 year-end earnings via conference call on Thursday, February 16, 2006. The teleconference call will begin at 2 p.m. PT/5 p.m. ET and can be accessed by calling 1-877-502-9272 and using access code 7638104. The call will be simultaneously Webcast on Peet's Web site at http://www.peets.com/. A news release outlining the financial results will be distributed publicly one hour prior to the call. A replay of the teleconference will be available at 5 p.m. PT/8 p.m. ET through 11:59 p.m. ET on February 21, 2006 at 1-888-203-1112 or 1-719-457-0820, using access code 7638104. It will also be archived at http://investor.peets.com/medialist.cfm through February 16, 2007. About Peet's Coffee & Tea, Inc. Founded in Berkeley, Calif. in 1966, Peet's Coffee & Tea, Inc. is a specialty coffee roaster and marketer of fresh, deep-roasted whole bean coffee for home and office enjoyment. Peet's fresh-roasted coffee, hand-selected tea and related items are sold in several distribution channels including specialty grocery and gourmet food stores, online and mail order, office and restaurant accounts and company-owned stores throughout the United States. Peet's is committed to strategically growing its business and to maintaining a unique culture and focus on customer satisfaction. For information about Peet's Coffee & Tea, Inc., visit http://www.peets.com/ or call 1-800-999-2132. Peet's Coffee & Tea, Inc. shares are traded under the symbol PEET. This press release contains statements that are not based on historical fact and are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on management's beliefs as well as assumptions made by and information currently available to management, including financial and operational information and current competitive conditions. As a result, these statements are subject to various risks and uncertainties. The Company's actual results could differ materially from those set forth in forward-looking statements depending on a variety of factors including, but not limited to, risks arising from accounting adjustments; the Company's ability to implement its business strategy, attract and retain customers, and obtain and expand its market presence in new geographic regions; the availability and cost of high quality Arabica coffee beans; consumers' tastes and preferences; and competition in its market as well as other risk factors as described more fully in the Company's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended January 2, 2005. These factors may not be exhaustive. The Company operates in a continually changing business environment, and new risks emerge from time to time. Any forward-looking statements speak only as of the date of this press release. FCMN Contact: mvega@webershandwick.com DATASOURCE: Peet's Coffee & Tea, Inc. CONTACT: media, Jennifer Strasburg of Weber Shandwick, +1-415-248-3436, or , for Peet's Coffee & Tea, Inc.; or investors, Maria Butler-Hadas, of Peet's Coffee & Tea, Inc., +1-510-594-2196, or Web site: http://www.peets.com/

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