Peet’s Coffee & Tea Unveils New Light Freddos
06 Juillet 2011 - 8:40PM
Business Wire
Peet’s Coffee & Tea (NASDAQ:PEET), the premier specialty
coffee and tea company in the U.S., today introduced its new Light
Freddo line of blended iced coffee beverages. Available at all
Peet’s retail locations, the new Light Freddos have up to 50% fewer
calories than their regular Freddo counterparts.
Peet’s will also continue its summer Freddo Friday tradition
throughout the month of July in all retail locations (excluding
licensed partners). All day on July 8, 15, 22, and 29, medium
Freddos—Light and Regular—are only $3 each.
“When we set out to create a lighter version of our popular
Freddo, we did not want to sacrifice the richness, creaminess and
smoothness for which our Freddos are known,” said J�rg Pedersen,
director, research development and quality assurance, Peet’s Coffee
& Tea, Inc. “Our Light Freddos have the same great taste and
delicious coffee flavor that our regular Freddos have, making them
the perfect afternoon treat on hot summer days.”
Peet’s Light Freddos are made-to-order with only the
highest-quality ingredients and craftsmanship that Peet’s fans have
come to expect. Information is available online at
www.peets.com/lightfreddos.
ABOUT PEET’S COFFEE & TEA: Peet's Coffee & Tea,
Inc., (PEET), is the premier specialty coffee and tea company in
the United States. The company was founded in 1966 in Berkeley,
Calif. by Alfred Peet. Peet was an early tea authority who later
became widely recognized as the grandfather of specialty coffee in
the U.S. Today, Peet's Coffee & Tea offers superior quality
coffees and teas in multiple forms, by sourcing the best quality
coffee beans and tea leaves in the world, adhering to strict high
quality and taste standards, and controlling product quality
through its unique direct store delivery selling and merchandising
system. Peet's is committed to strategically growing its business
through many channels while maintaining the extraordinary quality
of its coffees and teas. For more information about Peet's Coffee
& Tea, Inc. visit www.peets.com.
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