New Executives Join LiveArea in North America
27 Avril 2021 - 2:30PM
Global customer experience and commerce agency LiveArea, a business
unit of PFSweb, Inc. (NASDAQ: PFSW), has added two new executives
to its North America leadership team to support the agency’s
expanding capabilities.
Taking on the new role of Area Vice President of Growth is
Michael Maione. He joins LiveArea from Publicis Sapient, where he
spent more than 10 years, most recently as Vice President and
Client Executive working with Fortune 100 brands. In his new role,
Maione will apply his more than 20 years of experience in
advertising, performance marketing, and information technology to
expand LiveArea's growth across new industries, brands, and market
opportunities. Maione will report to Steve Coy, LiveArea Senior
Vice President and Head of Worldwide Growth and Client
Services.
Also joining LiveArea is Anjum Merchant, Area Vice President of
Program Delivery. Merchant has led global delivery teams in a
variety of companies, including Accenture Interactive and AAXIS;
most recently, he served as Senior Director of eCommerce at Gorilla
Group. A strategic technology executive, Merchant will lead and
evolve solution delivery at LiveArea. Merchant will report to Chris
McComas, Global Senior Vice President of Operations and Delivery at
LiveArea.
“The expertise and talent Michael and Anjum bring to LiveArea
will be invaluable as we expand our capabilities, look to fuel
growth in new markets, and enhance our delivery with leading design
and technology to help differentiate our clients,” said Jim Butler,
President, LiveArea.
New Creative Directors Added
In addition to the executive appointments, LiveArea also added
two new creative directors to the agency. Based in New York City
and Dallas, they will be responsible for growing and strengthening
LiveArea’s design capabilities, with a particular focus on the
Product Innovation, Connected Commerce, and Performance Marketing
service families the agency launched late last year. Each will
report to Barry Fiske, Senior Vice President, Global Experience and
Innovation, LiveArea.
These announcements are on the heels of recent additions to
LiveArea’s European team based in London, including Samantha
Mansfield, Senior Strategy Director, and Ben Rainbow, Alliances
Director.
About LiveArea
LiveArea is an award-winning global customer experience and
commerce agency. We bring the full potential of digital
business to life, helping brands create meaningful and lasting
customer connections. Fusing creativity, strategy, and technology,
our services include NXT Intelligence™, product innovation,
connected commerce, service design, performance marketing, and
orchestrated services. We bring together world-class commerce
technology, building and launching innovative products and services
powered by data-driven insights to elevate customer relationships –
online and in-store. We deliver B2B, B2C, and D2C solutions to
clients in health and beauty, fashion and apparel, luxury, consumer
packaged goods, retail stores, healthcare, and automotive.
For more information,
visit www.LiveAreaCX.com.
About PFSweb, Inc.
PFSweb (NASDAQ: PFSW) is a global commerce services company that
manages the online customer shopping experience on behalf of major
branded manufacturers and retailers. Across two business units –
LiveArea for data-driven marketing and omnichannel
experience design through technology selection, platform
implementation and orchestrated services, and PFS
for order fulfillment, contact center, payment processing/fraud
management, and order management services – they provide solutions
to a broad range of Fortune 500® companies and household brand
names such as Procter & Gamble, L’Oréal USA, Champion, Pandora,
Ralph Lauren, Shiseido Americas, the United States Mint, and many
more. PFSweb enables these brands to provide a more convenient and
brand-centric online shopping experience through both traditional
and online business channels. The company is headquartered in
Allen, TX with additional locations around the globe. For more
information, visit www.pfsweb.com.
Investor RelationsCody Slach and Jackie
KeshnerGateway Investor
Relations1-949-574-3860PFSW@gatewayir.com
Pfsweb (NASDAQ:PFSW)
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