Nation’s Largest Minority and Woman-Owned Brokerage Joins Real
01 Mai 2024 - 1:30PM
Business Wire
With $665 million in 2023 home sales, Village
Premier Collection joins under Real’s Private Label Program
The Real Brokerage Inc. (NASDAQ: REAX), the fastest-growing,
publicly traded real estate brokerage, today announced that Village
Premier Collection, the nation’s largest minority and woman-owned
independent brokerage, has joined the company under its recently
launched Private Label program. Based in Atlanta, Village Premier
brings $665 million in annual home sales across six states and the
District of Columbia.
An accomplished entrepreneur, coach, speaker, author and U.S.
Air Force veteran, Cheri Benjamin began her real estate career in
2000. She was hired as Village Premier’s first agent in 2013, and
ultimately acquired the brokerage in 2019. Under her leadership the
brokerage has grown rapidly over the past five years. Real’s
Private Label program offers independent brokerages like Village
Premier the ability to benefit from Real's tech-first,
entrepreneur-centric platform while maintaining and continuing to
invest in their own brand.
“I’ve known and admired Cheri for many years, and I couldn’t be
more excited that she sees the value of aligning Village Premier
with Real. Her values and business approach mesh seamlessly with
Real so this couldn’t be a better fit,” Real President Sharran
Srivatsaa said. “The Private Label program was designed for
brokerages like Village Premier Collection that have built
successful businesses on their own, but that will benefit from the
resources of a larger platform. I’m excited to welcome Village
Premier to Real and look forward to a long and beneficial
partnership.”
Since Benjamin’s acquisition just prior to the pandemic, Village
Premier has grown from three offices with 67 agents serving the
Atlanta area to become the nation’s largest minority and
woman-owned independent brokerage. Today, its nearly 500 agents
serve the District of Columbia, Florida, Maryland, North Carolina,
South Carolina, Virginia and Washington state.
“At Village Premier, our priority has been to build a community
where every agent feels safe and is connected by a shared vision.
We believe in reaching down and pulling someone up, and that’s in
complete alignment with how Real has built its business. It’s a
culture that accepts differences, rewards collaboration over
competition and where agents are given the ability to build
profitable careers,” Benjamin said.
Benjamin began as an agent in 2006. Her insights and expertise
on the real estate industry have garnered national and local
recognition.
Introduced in January 2024, Real’s Private Label and ProTeams
programs make it easy for independent brokerages and teams to join
the company. Through Private Label, Real’s white label program,
independent brokerages are able to maintain their own brand, while
reaping the benefits associated with being a part of Real.
ProTeams, which is available to all teams, leverages Real’s
proprietary transaction management platform to provide the
flexibility to customize team members’ caps, splits and fees down
to the individual team member level, allowing them to maintain
their current structure.
About Real
Real (NASDAQ: REAX) is a real estate experience company working
to make life’s most complex transaction simple. The fast-growing
company combines essential real estate, mortgage and closing
services with powerful technology to deliver a single seamless
end-to-end consumer experience, guided by trusted agents. With a
presence throughout the U.S. and Canada, Real supports more than
17,000 agents who use its digital brokerage platform and tight-knit
professional community to power their own forward-thinking
businesses.
Forward-Looking Information
This press release contains forward-looking information within
the meaning of applicable Canadian securities laws. Forward-looking
information is often, but not always, identified by the use of
words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”,
“expect”, “likely” and “intend” and statements that an event or
result “may”, “will”, “should”, “could” or “might” occur or be
achieved and other similar expressions. These statements reflect
management’s current beliefs and are based on information currently
available to management as of the date hereof. Forward-looking
information in this press release includes, without limiting the
foregoing, expectations regarding the success of Real’s programs
that are available to agents and Real’s ability to continue to
attract agents.
Forward-looking information is based on assumptions that may
prove to be incorrect, including but not limited to Real’s business
objectives, expected growth, results of operations, performance,
business projects and opportunities and financial results. Real
considers these assumptions to be reasonable in the circumstances.
However, forward-looking information is subject to known and
unknown risks, uncertainties and other factors that could cause
actual results, performance or achievements to differ materially
from those expressed or implied in the forward-looking information.
Important factors that could cause such differences include, but
are not limited to, slowdowns in real estate markets, economic and
industry downturns, the success of Real’s programs and Real’s
ability to attract new agents and retain current agents. These
factors should be carefully considered and readers should not place
undue reliance on the forward-looking statements. Although the
forward-looking statements contained in this press release are
based upon what management believes to be reasonable assumptions,
Real cannot assure readers that actual results will be consistent
with these forward-looking statements. These forward-looking
statements are made as of the date of this press release, and Real
assumes no obligation to update or revise them to reflect new
events or circumstances, except as required by law.
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version on businesswire.com: https://www.businesswire.com/news/home/20240501320344/en/
Investor inquiries: Ravi Jani Vice President, Investor Relations
and Financial Planning & Analysis
investors@therealbrokerage.com 908.280.2515
For media inquiries: Elisabeth Warrick Senior Director,
Marketing, Communications & Brand
elisabeth@therealbrokerage.com 201.564.4221
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