Airline also renews long-term contract for SabreSonic Customer
Sales & Service (CSS) reservations system
SOUTHLAKE, Texas, July 16, 2015 /PRNewswire/ -- Sabre Corporation
(NASDAQ: SABR), a leading technology provider to the global travel
and tourism industry, today announced Virgin Australia has
renewed its technology agreement and widened the scope of its
relationship with Sabre.
The renewal agreement expands the airlines' SabreSonic
agreement. SabreSonic is an integrated suite of applications
that optimizes and automates core processes such as Reservations,
Inventory and Departure Control enabling airlines to offer a
differentiating customer experience.
This renewal enables Virgin Australia to progressively
implement a wide range of Sabre solutions, including SabreSonic
retailing and personalization solutions. The customer-centric
retailing solutions include Customer Data Hub, Customer Experience
Manager and Dynamic Retailer. Additionally, the agreement enables
the use of SabreSonic Select shopping capabilities, mobile solution
and other software to support the airline's focus on
personalization and traveler experience.
Virgin Australia's Chief
Information Officer, Lawrie Turner,
said: "Our partnership with Sabre has enabled us to strengthen
our global presence with our customers, our alliance partners and
our sales partners."
"We are now building on this partnership, and will work with
Sabre to ensure we deliver a seamless, world-class customer
experience across all international and domestic markets," Mr.
Turner said.
"We believe Sabre's technology will help fuel the growth of
Virgin Australia's business by providing new solutions that
differentiate them and provide new marketing capabilities with
their airline partners," said Hugh
Jones, president of Sabre Airline Solutions. "By
expanding our technology footprint across the airline with our
customer-centric solutions, Virgin Australia can make a significant
impact on continually elevating the travel experience."
Under the agreement, Sabre will work with Virgin Australia to
identify opportunities for revenue generation and guest
satisfaction enhancements.
MEDIA CONTACT
Daniel Duarte
Sabre, Corporate Public Relations
Daniel.Duarte@sabre.com
+1 214-236-95473
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