SOUTHLAKE, Texas, Feb. 3, 2016 /PRNewswire/ -- Air Serbia, the
national airline of the Republic of Serbia, is introducing a new
technology platform to support its growth strategy and enhance the
Air Serbia travel experience.
To support this vision, Air Serbia has selected global
technology provider Sabre Corporation (NASDAQ: SABR) to provide a
full suite of technology solutions and consulting services
including Sabre's industry-leading SabreSonic® Customer Sales &
Service (CSS) passenger reservations system.
The agreement will see Air Serbia move to a single, connected
platform for passenger reservations, check-in and boarding, and all
other critical airline operations including flight operations and
network management. In addition, the airline will implement Sabre's
leading-edge airport technology to enhance the service offered by
Air Serbia Ground Services at Nikola Tesla Airport.
By migrating to Sabre's software, Air Serbia will be able to
streamline daily operations, reduce operating costs, strengthen
revenue generation and retailing, and drive more ancillary revenue
opportunities, enabling the airline to provide guests with a
personalized service and a better and more consistent travel
experience.
"Air Serbia has had phenomenal business growth over the past two
years and the shift to Sabre will not only support our continued
growth but revolutionise the guest experience," said Dane Kondić,
Air Serbia's Chief Executive Officer.
"SabreSonic CSS is an integrated, customer-focused platform that
will simplify business operations at Air Serbia and provide us with
more information about our guests and their preferences, allowing
our team to deliver a more individual service. Guests will also
benefit from more control and freedom when booking tickets and
flying with Air Serbia. For example, we recently rolled out Sabre
web check-in as part of the first phase of this agreement, and have
processed thousands of passengers in three short months, showing
how popular e-Commerce capabilities are for the modern
traveller.
"Many of our partners, such as airberlin, Alitalia and Etihad
Airways, already use or are planning to migrate to Sabre, and
having a common platform will enable Air Serbia to improve customer
service for guests on codeshare flights.
"Technology plays a critical role in the ongoing development of
Air Serbia and we are happy to work with Sabre, a global technology
leader, to ensure we have the right tools to continue growing in a
sustainable and innovative way," said Kondić.
Sabre will provide strategic consulting services across all Air
Serbia business areas during the migration process, which is
scheduled to be completed by the second quarter of 2017.
"Air Serbia has a bold vision, clear growth strategy, and the
opportunity to serve a fast-growing region," said Hugh Jones, President, Sabre Airline Solutions.
"We are very proud to be selected as Air Serbia's technology
provider, and we look forward to supporting their evolution from a
national carrier to one of the region's most admired and successful
airline retailers. Europe is
a key growth region for Sabre, and we will continue to invest in
innovative technology capabilities that meet the region's specific
needs."
Air Serbia is one of a growing number of European carriers to
select Sabre's technology and passenger reservations system.
Globally, Sabre's technology is used by 225 airlines, including
most of the world's largest carriers. Its flexible and scalable
software solutions allow airlines to operate how they want to and
adapt their business to changing needs and requirements.
Sabre's solutions optimise day-to-day airline operations and
ultimately help airlines solve their biggest challenges – driving
increased revenues, reducing costs and delivering better travel
experiences.
About Air Serbia
Air Serbia was launched as the national airline of the Republic
of Serbia in October 2013. It serves 39 destinations in
Europe, the Mediterranean and the
Middle East directly from its hub
at Belgrade's Nikola Tesla
International Airport with passenger and cargo services. The
airline also offers long-haul and international destinations in
Asia, Australia and Americas through its codeshare
partners and its equity partner, Etihad Airways that holds a 49%
share. The airline currently operates a fleet of 14 narrow-bodied
and 6 turboprop aircraft. For more details please visit
www.airserbia.com
About Sabre Corporation
Sabre Corporation is the leading technology provider to the
global travel industry. Sabre's software, data, mobile and
distribution solutions are used by hundreds of airlines and
thousands of hotel properties to manage critical operations,
including passenger and guest reservations, revenue management,
flight, network and crew management. Sabre also operates a leading
global travel marketplace, which processes more than $120 billion of estimated travel spend annually
by connecting travel buyers and suppliers. Headquartered in
Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world.
For additional information, please
contact:
Jack Rigby
International Media Relations Manager
Air Serbia
Tel: +381 11 20 19 442
Email: jack.rigby@airserbia.com
Pam Wong
Corporate Marketing
Email: sabrenews@sabre.com
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SOURCE Sabre Corporation