SOUTHLAKE, Texas, April 27, 2016 /PRNewswire/ --Consumer shopping
and buying behaviors are always evolving, but the most disruptive
changes are still ahead. The latest research study from Sabre
(NASDAQ: SABR) examines today's emerging trends to reveal what
travelers will want tomorrow.
Sabre Hospitality Solutions has partnered with TrendWatching, a
company that tracks emerging patterns in consumer behavior,
attitude and expectations, to identify the major consumer
mega-trends that are expected to have the most impact on the travel
and hospitality industry in the future. The global study,
Consumer Mega-Trends Impacting Hospitality, analyzes
six mega-trends and shows hoteliers what guests will want next.
"In today's fast-paced world, emerging trends can quickly go
beyond a niche, early-adopter group to a deeply-held expectation
for a large portion of consumers," said Sarah Kennedy Ellis, vice president of marketing
and strategic development, Sabre Hospitality Solutions. "Hotel
brands that learn, understand and respond to these emerging trends
will strengthen their customer relationships by providing
experiences that go above and beyond what guests expect."
Going beyond the travel industry, this study looks across
industries to identify the most relevant trends to hospitality and
includes multiple case studies to help hoteliers create an
experience that guests will love. Here is a preview of two of the
key trends examined in the report:
Youniverse – It's all about the guest
The Youniverse is where an individual's tastes and
preferences reign supreme. In today's market, personalization is
centered on consumers telling brands what they want as the brands
work to react. A host of new technologies – including facial
recognition, biometric sensors and brainwave readers – will allow
brands to customize guest experiences based on deeper, more
authentic, or even subconscious motivations of their guests. This
deeper level of personalization will mean even more choices for
consumers, who are already often overwhelmed with the multitude of
options they face. With more than 50 percent of consumers now
willing to share data in return for tools that help them make these
decisions, hoteliers have an enormous opportunity to fulfill unmet
needs through the use of data and technology – not only helping
consumers make their decisions, but bringing their hidden travel
preferences to light.
Helpfull – Be part of the solution, not the problem
Brands that make travelers' lives easier, simpler and more
convenient will win with future consumers. As consumers continue to
be bombarded with generalized messages, ads, and offers at every
turn, click or swipe, they will embrace brands that use new
channels and new contexts in order to be at the right place at the
right time, with the right offer. Location is already a pervasive
consumer context, aiding brands in personalizing offers and
experiences. But in the future, anything will be an actionable
context, from a customer's stress level to the emojis they use in
social media.
Since knowledge of a trend does not always translate into
understanding how to leverage it, the study concludes with a
consumer trend canvas to help hoteliers act on these insights and
prepare for consumers' future expectations. The full study is
available for download at
http://www2.sabrehospitality.com/trends_report.
About the Research Methodology
Trends in this report
have been identified by TrendWatching, powered by a global network
of 3,000+ trend spotters delivering unrivalled, cross industry
insight into changing consumer behavior. TrendWatching focuses
exclusively on consumer trends, generating insights on how
consumer behavior and preferences are changing, and how to prepare
for or benefit from these changes.
About Sabre
Sabre Corporation is the leading
technology provider to the global travel industry. Sabre's
software, data, mobile and distribution solutions are used by
hundreds of airlines and thousands of hotel properties to manage
critical operations, including passenger and guest reservations,
revenue management, flight, network and crew management. Sabre also
operates a leading global travel marketplace, which processes more
than $120 billion of estimated travel
spend annually by connecting travel buyers and suppliers.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world.
Contact:
Heidi Castle
Sabre
Heidi.castle@sabre.com
682-605-4290
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SOURCE Sabre Corporation