VICTORIA FALLS, Zimbabwe and GAUTENG, South Africa, Nov. 21,
2016 /PRNewswire/ -- At today's African Airlines Association
Annual General Assembly in Zimbabwe, South African low cost carrier,
kulula.com, announced plans to increase revenue through a new
retailing approach. Using Sabre Corporation's (NASDAQ: SABR)
newly-launched AirVision Revenue Optimizer platform, kulula will be
able to price its services based on a customer's willingness to buy
different combinations of fares and ancillary services.
As an early adopter of this new revenue management approach,
kulula is able to respond faster to changing market conditions in
real-time and optimize revenue streams across all its services
including ancillary sales, codeshare and partnership
arrangements.
"Airlines historically viewed revenue through base fares alone,
which is only half the picture," said Dino
Gelmetti, VP Airline Solutions, EMEA at Sabre. "With
ancillary services now accounting for up to 40 percent of total
revenue, and travelers expecting additional products and services
from their airlines, this legacy approach is no longer effective.
Airlines need to consider each passenger's total need, value and
spend and provide tailored options that they are likely to
purchase. Revenue Optimizer has been developed to enable airlines
to become smarter retailers by addressing this need, offering their
travelers the personalized experience they expect."
Sabre's AirVision Revenue Optimizer provides end-to-end control
for airlines to better understand customer profiles and respond to
their needs and willingness to pay, while efficiently pricing and
selling seat inventory and ancillary products. This is
accomplished by leveraging real-time data from the SabreSonic
passenger service systems (PSS) and other Sabre commercial planning
solutions.
By supporting this new retailing approach and allowing airlines
to offer products and services tailored with the right content to
the right customer and at the right price, Revenue Optimizer can
help drive incremental revenue.
"kulula.com is a growing airline that is committed to being
considered as a thought leader in the industry," said Gabriel Moritz, Executive Manager Commercial
Product at Comair. "In order to give our customers the
tailored service that they want and expect, we need to be able to
better understand their travel and buying patterns on an individual
basis. Sabre's innovative new revenue management technology will
give us a new level of knowledge that has not been possible until
now, and will help us drive up incremental revenue and achieve our
ambitious goals."
kulula.com is the ninth airline to sign an agreement to use this
next-generation revenue management solution. In addition to
implementing Revenue Optimizer to truly differentiate themselves as
a customer-centric retailer in the industry, kulula is also
implementing Sabre AirVision Group Optimizer to control group
reservations and requests effectively and efficiently through
automated business processes.
About Sabre
Sabre Corporation is the leading
technology provider to the global travel industry. Sabre's
software, data, mobile and distribution solutions are used by
hundreds of airlines and thousands of hotel properties to manage
critical operations, including passenger and guest reservations,
revenue management, flight, network and crew management. Sabre also
operates a leading global travel marketplace, which processes more
than US$120 billion of global travel
spend annually by connecting travel buyers and suppliers.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world.
About kulula.com
kulula.com
is a privately-owned low-fare airline, operated by Comair
Limited. This adventurous brand, which celebrates its 15-year
anniversary in 2016, has since inception revolutionised air travel
in South Africa by making flying
much easier and more affordable for customers. kulula is IOSA
(IATA Operational Safety Audit) compliant and maintains the highest
standard of safety at all times. In January
2016, for the second year running, kulula was rated as the
top South African low cost carrier, in the SA Customer Satisfaction
Index (SAcsi) on the industry. In December
2015, the airline was also internationally recognised for a
second consecutive year, by AirlineRatings.com, as the Best Low
Cost Airline in Africa and the
Middle East. In 2015, kulula
received the highly coveted title of 'Best African Low-cost
Airline' in the 2015 Business Traveller Africa Awards and was also
voted as South Africa's top
airline for business travellers in the 2015 Sunday Times Top Brands
survey, and the Best Low-Cost Airline in Africa in the 2016 Skytrax World Airline
Awards. kulula has completed its Boeing 737-800 (189 seats) fleet
upgrade plan and now operates more than 412 flights a week across
14 domestic routes.
Media Contact:
Jess
Matthias
sabrenews@sabre.com
Direct dial: +44 208 538 8617
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SOURCE Sabre Corporation