LONDON, Feb. 14, 2017 /PRNewswire/ -- Benelux and
Scandinavia's largest online travel agency, Otravo, has seen an
extraordinary 40 percent growth, which it attributes to Sabre's
industry leading online travel and web-services technology. Otravo
has used the global technology provider's suite of travel shopping
and booking technologies for many years to power all of Otravo's
corporate and leisure travel brands.
With a goal to providing a seamless customer experience across
all its sites, Otravo partnered with Sabre to develop new
capabilities for dynamic packaging of travel products, identify new
customer segments, strengthen metasearch reach, and improve
personalization by delivering highly customized travel
arrangements. Since working with Sabre, Otravo's bookings have
grown by 30 percent each year, its customer satisfaction has risen
20 percent, and turnover has increased significantly. "Since we've
converted to Sabre, we're booking more complex and expensive
dynamic packages and tours, we're able to show more flight details
and seating options, and we're connected to the metasite channel
now. These upgrades have helped us grow our turnover by 40 percent
each year," says Otravo CEO Raymond
Vrijenhoek.
With approximately 100,000 unique website visitors per day,
Otravo is one of Europe's largest
and fastest-growing online travel agencies. Among the group's
brands are Vliegtickets.nl and WTC.nl in the Netherlands, Vliegtickets.be in
Belgium, Flygstolen in
Sweden as well as Tripmonster in
Norway and Denmark. Guided by Raymond Vrijenhoek and a dedicated team, Otravo
is committed to delivering the fastest, easiest and most
comprehensive online travel product in its markets. "The user
experience sits at the center of everything we do," says
Vrijenhoek. "We are constantly focusing on customer needs and
looking for ways to innovate so that our customers can get exactly
what they want."
Antonella Vecchio, vice president
Online and Land & Sea, Sabre Travel Network said: "We are
consistently impressed with Otravo's innovation leadership and the
team's dedication to delivering a perfect customer experience.
Travelers are changing – their behaviors and expectations are
shaped by advances in technology and consumer adoption. They expect
consumer-grade technology options as well as a consistent, seamless
user experience from their travel provider and we are proud that
our technology is helping such a forward-thinking player like
Otravo deliver this."
Aside from its commitment to providing a superior customer
experience, Otravo is a thoroughly innovative, forward-thinking
travel company in other areas as well. Alongside its more
leisure-oriented websites, the group offers a separate business
travel department to book online or with the help of a business
travel specialist. This allows Otravo to increase their customer
base by servicing their clients both in their private and
professional life while taking advantage of market dynamics where
business travel is emerging as a lifestyle perk rather than a work
necessity. According to a recent study by hospitality group
BridgeStreet, the majority of business travelers are mixing
business and leisure when they are traveling, thus contributing to
the growing "bleisure" segment.
Otravo is also combining deep expertise in the online travel
sector with a state-of-the-art offline experience in its WTC.nl
flagship store in the center of Amsterdam. While consumers increasingly plan,
research and book holidays and business travel with a degree of
online involvement, an offline option is appreciated by many
customers as an alternative for personal advice and inspiration. In
Europe, where consumers have
embraced online booking the most, 48 percent of all travel revenue
is still predicted to be booked offline through 2017. With its
diverse portfolio, Otravo is well positioned to take advantage of
the complex dynamics in a changing marketplace.
Sabre's travel marketplace plays an important role in
facilitating the marketing and sale of airfares, hotel rooms,
rental cars, rail tickets and other types of travel, to more than
475,000 travel agents and thousands of corporations who use it to
shop, book and manage travel. It is one of the world's largest
marketplaces, processing over $120
billion in estimated travel spend.
Take a look at the case study for more information on how Otravo
embarked on a journey for innovation and new growth with Sabre.
To learn more about market and consumer dynamics and how travel
business can win online, download our latest whitepaper The
Connected Traveler.
About Sabre Corporation
Sabre Corporation is the leading technology provider to the
global travel industry. Sabre's software, data, mobile and
distribution solutions are used by hundreds of airlines and
thousands of hotel properties to manage critical operations,
including passenger and guest reservations, revenue management,
flight, network and crew management. Sabre also operates a leading
global travel marketplace, which processes more than $120 billion of estimated travel spend annually
by connecting travel buyers and suppliers. Headquartered in
Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world.
About Otravo
Vliegtickets.nl was founded is 1987 and part of travel
organization Otravo since 2014, together with WTC.nl. and
Vliegtickets.be. Schipholtickets.nl was acquired in January and
Flygstolen in July of last year.
With the different brands in the Benelux and in Scandinavia
(Tripmonster in Denmark and
Norway and Flygstolen in
Sweden) Otravo is market leader in
online travel in these countries.
SABR-F
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SOURCE Sabre Corporation