NAIROBI, Kenya and SOUTHLAKE, Texas, April
5, 2017 /PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a
global technology provider to the travel and tourism industry will
provide consulting services to several of its member airlines
through a new agreement with the African Airlines Association
(AFRAA).
Ten carriers will take part in Sabre's consulting programme –
including Rwandair, South African Airways and Royal Air Maroc –
which will include a comprehensive analysis of the airlines' brands
and customer satisfaction and will provide each airline with a Net
Promoter Score (NPS). Airlines taking part in Sabre's new
NPS study will undergo a comprehensive survey that will seek to
provide them with a greater understanding of their customers' pain
points and experiences, as well as the desires and motivations of
the African air traveller. The programme will also include
access to complementary best practice workshops and recommendations
on how technology can enhance revenue, decrease costs and improve
the passenger experience throughout the year.
"Demand for air travel in Africa could rise by as much as 24% after the
introduction of the new pan-African passport in 2018," said
Dino Gelmetti, vice president EMEA,
Airline Solutions at Sabre. "However, recent research by
Sabre identified common pain points of African consumers and
barriers to travel such as difficulty booking, confusing check-in
procedures and a lack of flights to chosen destinations. As
air travel becomes more accessible to African citizens, it is
important that African carriers gain a deeper understanding of
their customers, and equip themselves with robust, reliable and
flexible technology. This will enable them to win market
share from their international counterparts, which currently
operate more than 80 percent of flights in African airspace."
The results of the NPS study will be presented to participating
carriers at AFRAA's Annual Stakeholders Convention in Tunisia on May
7th – 9th.
"Sabre, one of AFRAA's esteemed partners, has experience in
helping many of the world's leading airlines to stay competitive
and address their business challenges," said Dr. Elijah Chingosho, AFRAA Secretary General.
"It was therefore a natural choice to enter into this new agreement
with Sabre, and we look forward to offering our members access to
its expertise to improve their own operations and compete with some
of the world's most successful carriers."
Sabre provides technology and consultancy services to more than
225 airlines, including most of the world's largest carriers.
Sabre's broad suite of flexible and scalable software solutions
allows airlines to operate how they want to and adapt their
business to changing needs and requirements. Many of
Africa's top carriers – including
South African Airways, Kulula, Ethiopian Airlines – already use
Sabre's technology to address their biggest challenges – increasing
revenue, minimising costs and providing an enhanced travel
experience.
About Sabre
Sabre® Corporation is a leading technology provider to the
global travel and tourism industry. Sabre's software, data, mobile
and distribution solutions are used by hundreds of airlines and
thousands of hotel properties to manage critical operations,
including passenger and guest reservations, revenue management,
flight, network and crew management. Sabre also operates a leading
global travel marketplace, which processes more than $120 billion of estimated travel spend annually
by connecting travel buyers and suppliers. Headquartered in
Southlake, Texas, USA, Sabre
operates offices in approximately 160 countries around the
world.
Media contact:
Jess Matthias
jess.matthias@sabre.com
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/sabre-to-provide-consulting-services-to-afraa-member-airlines-300435123.html
SOURCE Sabre Corporation