ADDIS ABABA, Ethiopia and
SOUTHLAKE, Texas, Aug. 31, 2017 /PRNewswire/ -- Africa's
largest airline group, Ethiopian Airlines, has renewed its
passenger reservations system with global travel technology
provider, Sabre Corporation (NASDAQ: SABR). The airline also
signed up for a suite of new technology solutions to support its
continued growth as a world-class carrier.
Consistently posting record profits for the past seven years,
Ethiopian Airlines has been using Sabre's technology for its core
reservations, network planning and e-commerce since 2005.
Despite the daunting challenges in African aviation, Ethiopian
Airlines has continued with thriving successes and has become the
leading aviation group in Africa,
nine years ahead of its 15 year strategic growth roadmap, Vision
2025.
"Leveraging the latest information technology and travel system
solution is one of the pillars of our long-term growth plan, Vision
2025, and consequently we have made significant investments in
technology to create a seamless passenger experience," said
Tewolde GebreMariam, CEO, Ethiopian
Group. "Sabre's technology partnership and expertise has been
invaluable over the years, and that's a key decision driver in our
expanded relationship which includes new cutting-edge technology
that will help us create better customer experiences and remain the
airline of choice among travelers around the world."
The next phase of development for Ethiopian Airlines is in
enhancing its passenger experience. Among the new technology
that Ethiopian Airlines will introduce is Sabre's data solution,
Intelligence Exchange. Currently airlines only use 12 percent
of their data to engage with passengers; with Intelligence
Exchange, they can turn the remaining 88 percent of data into
actionable insights. Armed with a 360-degree view of each
passenger, airlines can then offer individual travelers services
that are uniquely relevant to them, helping increase sales of
ancillaries.
"Ethiopian Airlines is one of aviation's most compelling success
stories, having overcome industry challenges to drive rapid and
sustained growth on a continent where profitability in aviation is
extremely rare," said Dino Gelmetti,
vice president, Airline Solutions, Sabre. "For more than a
decade, Sabre's technology has been helping Ethiopian Airlines
maximize profits and offer a network of flights more extensive than
any other African airline. As a result, it is now
spearheading the African aviation industry and is a benchmark of
success for other carriers on the continent and beyond."
Ethiopian Airlines will further enhance the customer experience
with several other leading solutions, including Sabre Mobile
Concierge, which help airlines deliver superior customer service,
especially during peak times, providing airline employees all the
information they need to address passenger issues – right in the
palm of their hands. This information can be used throughout
the passenger journey – from check in to the boarding gate and
beyond – to personalize communications.
"Eighty percent of flights to, from and within Africa are operated by non-African airlines,"
continued Gelmetti. "This move helps Ethiopian better focus
on understanding the individual needs of its passengers, while
remaining an airline of choice among travelers. By
implementing new customer-centric technology that can enhance the
travel experience through contextual engagement, Ethiopian Airlines
can win passengers from its rivals while experiencing up to 10
percent increase in revenues generated from ancillary sales."
The airline will also implement Sabre's new revenue optimization
software, which will enable Ethiopian Airlines to price its
services based on a customer's willingness to buy different
combinations of fares and ancillary services.
More than 225 airlines currently use Sabre's technology to
decrease operational costs, increase profit and transform the way
they serve travelers – including many of the world's largest
carriers.
About Ethiopian
Ethiopian Airlines (Ethiopian) is the fastest growing Airline in
Africa. In its seventy plus years
of operation, Ethiopian has become one of the continent's leading
carriers, unrivalled in efficiency and operational success.
Ethiopian commands the lion's share of the pan-African passenger
and cargo network operating the youngest and most modern fleet to
more than 100 international passenger and cargo destinations across
five continents. Ethiopian fleet includes ultra-modern and
environmentally friendly aircraft such as Airbus A350, Boeing 787,
Boeing 777-300ER, Boeing 777-200LR, Boeing 777-200 Freighter,
Bombardier Q-400 double cabin with an average fleet age of five
years. In fact, Ethiopian is the first airline in Africa to own and operate these aircraft.
Ethiopian is currently implementing a 15-year strategic plan
called Vision 2025 that will see it become the leading aviation
group in Africa with seven
business centers: Ethiopian Express & Ancillary Services;
Ethiopian International Services; Ethiopian Cargo Services;
Ethiopian MRO Services; Ethiopian Aviation Academy; ET In-flight
Catering; and Ethiopian Ground Services. Ethiopian is a multi-award
winning airline registering an average growth of 25% in the past
seven years.
For more information about this press release, please
contact:
Mrs. Hanna Atnafu
Manager Corporate Communications, Ethiopian Airlines
Tel :( 251-1)517-89-07/656/165/913/529
CorporateCommunication@ethiopianairlines.com
www.ethiopianairlines.com
www.facebook.com/ethiopianairlines
www.twitter.com/flyethiopian
About Sabre Corporation
Sabre Corporation is the leading technology provider to the
global travel industry. Sabre's software, data, mobile and
distribution solutions are used by hundreds of airlines and
thousands of hotel properties to manage critical operations,
including passenger and guest reservations, revenue management,
flight, network and crew management. Sabre also operates a leading
global travel marketplace, which processes more than US$120 billion of global travel spend annually by
connecting travel buyers and suppliers. Headquartered in
Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world.
Media contact
Jess
Matthias sabrenews@sabre.com
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SOURCE Sabre Corporation