SOUTHLAKE, Texas, March 7, 2018 /PRNewswire/ -- Sabre Corporation
(NASDAQ: SABR), the leading technology provider to the global
travel industry, today announced an enhanced technology agreement
with Cendyn, the best-in-class customer relationship management
(CRM) solutions provider. This arrangement expedites Sabre's
rollout of new, intelligent guest profile and experience management
capabilities through the SynXis Enterprise platform that will
revolutionize insights and personalization opportunities for the
hospitality industry.
"Our SynXis platform is emerging as a single source of truth for
the hospitality industry, given the span of our products and
Sabre's unique position within the marketplace," said Mike Rodger, vice president of product marketing
for Sabre. "As our customers begin to focus on enhancing guest
interactions and personalizing offers, an alliance with Cendyn
allows us to leverage the power of SynXis to drive actionable
insights in this space. We'll enable hotel staff to provide
consistently remarkable service and generate new revenue
opportunities based on guest attributes – including preferences,
insights, stay history and shopping behavior."
Sabre's collaboration with Cendyn provides SynXis customers with
fully-integrated guest profile management, personalization,
audience segmentation, multi-channel marketing automation and
loyalty program management, paving the way for cutting-edge
innovations later this year from Sabre in the guest experience
space.
According to Forrester, almost 62 percent of online adults have
chosen, recommended or paid more for a brand that provides a
personalized service or experience and 51 percent of travelers are
open to sharing personal information in return for relevant
offers.1
"Sabre provides powerful tools for businesses across the travel
industry, and we saw an opportunity to partner our technologies to
enhance the entire hotel guest experience," said Tim Sullivan, chief sales and marketing officer
at Cendyn. "This close collaboration between two industry-leading
hospitality technology solutions in the personalization, hotel CRM,
marketing automation and loyalty space will create huge
opportunities for Sabre's customers to drive profitable revenue
growth, guest satisfaction, and loyalty."
1 Source: "Customer Experience In Hospitality:
Embrace Customer Data And Elevate The Guest Experience," Forrester,
November 2015
About Sabre
Sabre Corporation is the leading technology provider to the global
travel industry. Sabre's software, data, mobile and distribution
solutions are used by hundreds of airlines and thousands of hotel
properties to manage critical operations, including passenger and
guest reservations, revenue management, flight, network and crew
management. Sabre also operates a leading global travel
marketplace, which processes more than US$120 billion of global travel spend annually by
connecting travel buyers and suppliers. Headquartered in
Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world.
About Cendyn
Cendyn is a cloud-based software and services provider that
develops integrated technology platforms for driving sales and
marketing performance in the travel and hospitality industry. The
Cendyn Hospitality Cloud offers the most complete set of innovative
software and services in the industry, covering hotel marketing,
guest engagement, group sales, and event management. With offices
in Boca Raton, Atlanta, Boston, San
Diego, Toronto, Whistler,
London, Munich and Singapore, Cendyn proudly serves more than
30,000 clients in 143 countries with enterprise spend levels in
excess of $1 billion. For more
information on Cendyn, visit www.cendyn.com.
SABR-F
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SOURCE Sabre Corporation