SINGAPORE, Oct. 24, 2018 /PRNewswire/ -- Sabre Corporation
(NASDAQ: SABR), the leading technology provider to the global
travel industry, today announced that long-term partner
China Eastern is the first airline
to adopt Strategic Fare Analyzer, a new Sabre technology developed
from a close collaboration between China
Eastern and the Sabre Operations Research and Data Science
Consulting team. With no comparable solution available in the
market, Strategic Fare Analyzer can assist decision makers at any
airline in evaluating different fare strategies and their estimated
impacts.
"Sabre's Strategic Fare Analyzer allows us to be proactive in
our fare setting strategy, generating increased revenue and
ultimately helping us to meet our business objectives. Sabre
provides us with innovation that delivers a significant market
advantage, since most airlines have yet to employ similar fare
setting techniques," said Yang Chunfei, China Eastern general manager of revenue
management department. "We are impressed by the way Sabre met our
needs using innovative models and by their ability to deliver the
project in record time," he added.
Initially developed specifically for China Eastern, Sabre Strategic Fare Analyzer is
a decision support tool that facilitates pricing analysis, helping
airlines identify improvements in their fare prices as the market
fluctuates and in conjunction with revenue and sales budgeting
targets. This partnership marks the beginning of a new approach to
fare pricing, helping the airline to satisfy their business needs,
increase revenue and sharpen their competitive edge.
"Sabre is pleased to bring innovation to China Eastern's sales and marketing practices
with Strategic Fare Analyzer," said Dasha
Kuksenko, Sabre Airline Solutions vice president and
regional general manager, Asia
Pacific. "Calculating optimum fares can result in
significant business value for airlines, and China Eastern now has the capacity to
proactively address one of the industry's core business
considerations with Sabre's leading technology," she added.
Using advanced analytics across a diverse range of domains
including pricing and revenue management, the Sabre Operations
Research and Data Science Consulting team develops state of the
art, customized software solutions to help airlines solve complex
problems and optimize revenue.
About Sabre
Sabre Corporation is the leading technology provider to the
global travel industry. Sabre's software, data, mobile and
distribution solutions are used by hundreds of airlines and
thousands of hotel properties to manage critical operations,
including passenger and guest reservations, revenue management,
flight, network and crew management. Sabre also operates a leading
global travel marketplace, which processes more than US$120 billion of global travel spend annually by
connecting travel buyers and suppliers. Headquartered in
Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world.
About China Eastern
China Eastern Airlines, one of the biggest airlines in
China, is headquartered in
Shanghai. China Eastern is the sixth
largest airlines, and serves 110 million passengers per year.
China Eastern operates a modern
fleet of aircraft that includes more than 650 aircrafts with an
average age of less than 5.39 years. As an official member of
SkyTeam, China Eastern has extended
its flight network serving 1,074 destinations across 177 countries,
with the core hub in Shanghai.
Media Contact
Maxime-Elisabeth Illick
Public Relations Manager
Email: maxime.illick@sabre.com
Telephone: +65 6426 0088
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SOURCE Sabre Corporation