SOUTHLAKE, Texas, March 4, 2019 /PRNewswire/
-- Sabre Corporation (NASDAQ: SABR) is leading a
collaborative effort to define and deliver a next generation
retailing experience to airline customers from personalized
NDC-enabled offers to a fresh, innovative approach to shopping,
comparing and booking.
Sabre is pleased to announce Delta Air Lines as the newest
addition to its Beyond NDC program, a cross-industry group working
to accelerate the development, integration and testing of
end-to-end NDC capabilities. In addition, Sabre has been
working with Delta and other major carriers along with ATPCO to
develop and test a new approach to shopping based on the next
generation storefront (NGS) standards currently under
development.
"Delivering a modern-day retail experience in third party
channels requires changes across the distribution ecosystem.
Sabre's Beyond NDC initiative is a great platform for
cross-industry collaboration, which we see as an opportunity to
deliver the benefits of NDC at scale, while minimizing disruption
to our agencies and customers," said Jeff
Lobl, managing director – distribution strategy at Delta.
"We also applaud Sabre's commitment to Next Generation Storefront
and the greatly improved shopping experience that it will
provide."
Powered by its latest air shopping API, Sabre's NGS solution
categorizes airline offerings by product attributes and normalizes
the data for easy comparison shopping. This solution will
deliver initial shopping results that include carriers' complete
product lines, ensuring Sabre-connected travel agencies, online
travel agencies and other third parties can provide better
information to help travelers choose the offer that is right for
them. In the second quarter, Sabre will collaborate with its Beyond
NDC agency partners to test its Proof of Concept within Sabre Red
360.
"As content becomes more complex due to branded fares, a la
carte ancillaries, bundling, and soon dynamic NDC offers, the
industry faces another challenge - how to display the diverse
offers in an easily comparable way," said Brett Burgess, senior vice president of product,
for Sabre Travel Network. "Our solution provides the built-in
flexibility needed to compare and integrate multiple attributes,
and to evolve with our customers' needs."
ATPCO is inviting interested parties to join its NGS working
group of airlines, sales channels and technology providers
including Sabre and Delta, to provide ongoing governance over the
developing standards.
"The Next Generation Storefront will drive a more effective
approach to shopping and a dramatic shift in how travelers think
about overall value when buying flights," said Jonathan Savitch, chief commercial officer at
ATPCO. "We're delighted to see Sabre's innovations in this industry
effort to modernize flight shopping through NGS and look forward to
building on this foundation with Sabre and the industry at
large."
About Sabre Corporation
Sabre Corporation is the
leading technology provider to the global travel industry. Sabre's
software, data, mobile and distribution solutions are used by
hundreds of airlines and thousands of hotel properties to manage
critical operations, including passenger and guest reservations,
revenue management, flight, network and crew management. Sabre also
operates a leading global travel marketplace, which processes more
than US$120 billion of global travel
spend annually by connecting travel buyers and suppliers.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world.
SABR-F
Media Contact:
Heidi
Castle
Sabre
682-682-4290
heidi.castle@sabre.com
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SOURCE Sabre Corporation