SOUTHLAKE, Texas, April 2, 2019 /PRNewswire/ -- Sabre
Corporation (NASDAQ: SABR), the leading technology company serving
the global travel industry, announced today it has released its
first set of New Distribution Capability (NDC) APIs with launch
carrier, United Airlines. Sabre's Beyond NDC agency partners
are using these capabilities to enable live NDC bookings and
provide customers with a more robust shopping experience.
Sabre launched its NDC-enabled shopping, booking and fulfillment
capability with United Airlines for flights across the airline's
global network. United is the first major airline to launch with
Sabre's NDC capabilities. Sabre's advanced shopping API integrates
and normalizes air content from all sources, including traditional,
low cost carrier and NDC offers.
This development is a significant step forward for the travel
industry, because it advances a pan-industry vision and moves NDC
closer to becoming an everyday reality for travelers, carriers,
agencies, corporations and more. Sabre's NDC solutions will allow
United to offer new fare options and additional flight amenities
for a more comprehensive shopping experience for customers who
choose to book through Sabre.
"United is thrilled to be the first airline to partner with
Sabre to offer NDC capabilities through their booking platform as
we continue to advance the travel industry," said Dave Bartels, vice president of revenue
management for United Airlines. "We strive to provide the best
experience for our customers at each step of their travel journey,
including when they shop for flights. Working with Sabre to improve
the booking process is another way we are able to enhance the
experience for our customers."
"Sabre remains committed to releasing scalable, NDC-enabled
offerings that support end-to-end workflows and integrated
content," said Kathy Morgan, vice
president of NDC for Sabre. "This new NDC-enabled world we are
bringing to life requires close collaboration and a common vision
with entities from every corner of the industry. Working with
United and all of our Beyond NDC partners to deliver integrated NDC
content is the result of the great collaboration we are proud to
have led over the last 18 months."
Sabre is working diligently with all its Beyond NDC airline
partners to integrate their NDC content this year. It will also
release additional capabilities throughout 2019, including
integration into its agent desktop workspace, Sabre Red
360. As part of its development plan, Sabre is considering the
needs of multiple stakeholders in the travel ecosystem, including
airlines, agencies, corporations and travelers. Sabre's holistic
approach goes beyond shopping and will include important agency
processes, such as invoicing/itinerary activities, mid- and
back-office workflows and duty of care considerations.
"NDC is an important component of a wide-ranging evolution in
air content distribution. Testing Sabre's NDC-enabled shopping APIs
and working with United to find ways to bring incremental value to
clients while maintaining or enhancing full end-to-end capabilities
is fundamental to preparing for a successful future," said
John Bukowski, director of
distribution for American Express Global Business Travel.
"Access to NDC content, alongside other new and existing content,
would allow us to expand what we offer travelers in a scalable
way. Modern business travelers have specific expectations:
they want access to all content and they want to know they're
getting the best personalized fares and servicing in an omnichannel
environment. This is why our collaboration with Sabre and United,
which is entirely focused on value creation, is so important in
driving the industry forward."
Per the International Air Transport Association (IATA), Sabre is
NDC Level 3 Certified (Offer and Order Management) as an
Aggregator. As an IT Provider, Sabre is designated as NDC Level 3
Capable (Offer and Order Management). Achieving NDC Level 3
designation was a key step in Sabre's NDC strategy and it
reinforces its role in airline retailing, driving success for both
suppliers and buyers of air travel.
About Sabre Corporation
Sabre Corporation is the leading technology provider to the global
travel industry. Sabre's software, data, mobile and distribution
solutions are used by hundreds of airlines and thousands of hotel
properties to manage critical operations, including passenger and
guest reservations, revenue management, flight, network and crew
management. Sabre also operates a leading global travel
marketplace, which processes more than US$120 billion of global travel spend annually by
connecting travel buyers and suppliers. Headquartered in
Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world.
SABR-F
Media Contact:
Heidi Castle, Sabre
Heidi.Castle@sabre.com
Investor Contact:
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation