SINGAPORE, April 11, 2019 /PRNewswire/ -- Sabre
Corporation (NASDAQ: SABR), the leading technology provider to the
global travel industry, today announced a new content distribution
agreement with Firefly, a leading regional carrier in Southeast Asia, and a subsidiary of Malaysia
Airlines. As average tourism growth in Southeast Asia continues to exceed
international averages, Firefly will take advantage of Sabre's
extensive global travel marketplace to enhance their presence
throughout the region.
"Firefly plays an instrumental role in introducing travelers to
the wonders of Southeast Asia.
Joining Sabre's leading Global Distribution System (GDS) will
enable us to reach our growth objectives, and to improve our
distribution metrics, beyond the markets where we've been operating
in recent years," said Philip See,
CEO, Firefly.
Based out of the Penang and
Subang hubs in Malaysia, Firefly
provides connections to various points within Malaysia, Southern
Thailand, Singapore, and
Indonesia. Under this agreement,
Firefly will further strengthen its alignment with the Indonesia-Malaysia-Thailand Growth Triangle
(IMT-GT) agenda, a cooperation initiative to accelerate economic
and social transformation across the three countries. The increased
presence that Firefly will enjoy by joining the Sabre GDS will
certainly deliver benefits to international travelers and travel
agents alike.
"Sabre is pleased to develop a strategic alliance with Firefly,
who have selected us as their first GDS. By connecting the airline
to our rich global travel marketplace, reaching over 425,000
Sabre-connected agents around the world, this new agreement will
directly contribute to expanding the airline's presence across the
region and the globe," said Rakesh
Narayanan, vice president, regional general manager,
South Asia and Pacific, Travel
Solutions Airline Sales.
About Sabre Corporation
Sabre Corporation is the
leading technology provider to the global travel industry. Sabre's
software, data, mobile and distribution solutions are used by
hundreds of airlines and thousands of hotel properties to manage
critical operations, including passenger and guest reservations,
revenue management, flight, network and crew management. Sabre also
operates a leading global travel marketplace, which processes more
than US$120 billion of global travel
spend annually by connecting travel buyers and suppliers.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world.
About Firefly
Launched on April
3, 2007, Firefly is operated by FlyFirefly Sdn Bhd
(346606-K) formerly known as MAS Sdn Bhd, and is a wholly-owned
subsidiary of Malaysia Airlines Berhad 1116944-X. Subang, home to a
modern and convenient city airport, is the perfect touch point for
leisure and business travelers. Our aim is to bring
communities closer by overcoming geographical constraints through
our network of point-to-point flights, link the world to the
communities we serve and contribute to local economies by growing
trade and tourism. Thanks to our code-share arrangement with
Malaysia Airlines, we're also able to introduce the wonders of
Southeast Asia to travelers from
beyond this region.
SABR-F
Media Contact:
Maxime-Elisabeth Illick
Sabre Public Relations – Asia
Pacific
+65 6426 0088
maxime.illick@sabre.com
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SOURCE Sabre Corporation