SOUTHLAKE, Texas, Oct. 28, 2019 /PRNewswire/ -- Sabre
Corporation (NASDAQ: SABR), the leading technology provider to
the global travel industry, is enhancing the way hoteliers market
to the travel agency community as part of its rollout of Content
Services for Lodging.
Sabre will introduce a new GDS media solution for hoteliers that
will help travel agents find more relevant hotel options based
on travelers' personal preferences including the ability to search
by city name, airport code, city code, points of interest, geo
location, custom polygons and amenities. During the transition,
which is expected to begin in mid to late 2020, both Hotel
Spotlight and the new solution will be available to the Sabre GDS
media customer base providing incremental value to our
customers.
Additionally, Sabre is changing the sales and services channels
for Hotel Spotlight in an effort to simplify the process for hotel
customers. Beginning in January 2020,
Sabre Hospitality Solutions will serve as the exclusive sales
channel for Hotel Spotlight and its future iteration. As of
July 1, 2020, Hospitality Solutions
will be the only provider able to service Hotel Spotlight and its
future iteration. Hoteliers looking to secure the benefits and
visibility the Sabre GDS Media offerings provide should work with
Sabre now to ensure their placement for the entirety of 2020 and
beyond.
"The Sabre GDS is an incredibly valuable distribution and sales
channel for suppliers looking to reach our global network of travel
agencies and high value travelers, and Sabre Hotel Spotlight is an
especially powerful and proven tool to help hoteliers drive
conversions in the indirect channel," said Brian Jorgenson, senior vice president of
product marketing – Sabre Hospitality Solutions. "Consistent with
our goal to help suppliers increase bookings across channels and to
help agents offer more personalized service to travelers, Sabre is
committed to continuing to develop and enhance its GDS media
products in 2020 and beyond."
In today's world where consumers expect personalized retail
experiences, it is more important than ever for hoteliers to
effectively market their full offering to a global network of
travel agents. Sabre GDS Media solutions provide hoteliers with a
way to be more visible to agents searching for certain locations
and amenities. In fact, a hotel using the current Sabre Hotel
Spotlight is four times more likely to be booked by agents.
About Sabre Corporation
Sabre Corporation is the
leading technology provider to the global travel industry. Sabre's
software, data, mobile and distribution solutions are used by
hundreds of airlines and thousands of hotel properties to manage
critical operations, including passenger and guest reservations,
revenue management, flight, network and crew management. Sabre also
operates a leading global travel marketplace, which processes more
than US$120 billion of global travel
spend annually by connecting travel buyers and suppliers.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world.
Media Contacts:
Heidi
Castle
heidi.castle@sabre.com
Lyndsey Weaver
lyndsey.weaver@sabre.com
SABR-F
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SOURCE Sabre Corporation