By Chris Wack

Sabre Corp. shares were up 15% to $7.64 Thursday after the company said it and Google are developing an artificial intelligence-driven technology platform for travel.

Sabre said the technology, known as Sabre Travel AI, will be infused with Google's AI technology and advanced machine-learning capabilities that will help customers to deliver relevant and personalized content more quickly, delivers personalized content that better meets the travelers' demands, and create expands revenue and margin growth opportunities.

Sabre is integrating Sabre Travel AI into certain products in its existing portfolio, with plans to bring those to market in early 2021. Sabre Travel AI will use real-time shopping information and travel-specific business insights.

Sabre said its strategic partners, such as Google, won't have the right to access or use any of the company's or its customers' data. How that data resides in Google Cloud is managed by the company.

Write to Chris Wack at chris.wack@wsj.com

(END) Dow Jones Newswires

October 22, 2020 13:20 ET (17:20 GMT)

Copyright (c) 2020 Dow Jones & Company, Inc.
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