SOUTHLAKE, Texas, March 31, 2021 /PRNewswire/ -- Sabre
(NASDAQ: SABR), the leading software and technology company that
powers the global travel industry, today announced the introduction
of its new airline storefront, an industry-first capability that
makes it easier to comparison-shop increasingly complex airline
offers in the indirect channel.
Beginning today, the new airline storefront capabilities are
available via Sabre's shopping APIs, which travel retailers can
leverage to build a bespoke storefront and enhance their customers'
experience. Sabre expects to launch the new capability for travel
agencies via Sabre Red 360 in the coming weeks.
Powered by Sabre's shopping APIs, new airline storefront
provides digital "shelves" that organize the breadth and depth of
an airline's offering in a side-by-side display to help travelers
shop with confidence and make better buying decisions to meet their
personal needs. For airlines, the new airline storefront supports
differentiation and more merchandising opportunities in the
indirect channel, with flight search results displaying several
product offerings for an individual flight. For travel buyers, it
allows for efficient comparison shopping across several flight
options and helps travelers choose the offer that is right for
them.
"Airlines have invested in differentiating their brand in a
number of ways. While this creates greater choice for travelers, it
also presents a challenge – it's easy to understand the cost, but
harder to understand what the experience will be," said
Wade Jones, chief product officer
for Sabre Travel Solutions. "Sabre's new airline storefront not
only empowers airlines to effectively market their unique product
in the indirect channel, it also helps travel buyers communicate
the total offer value."
Through an API pilot program to test the new airline storefront
capabilities, Sabre has partnered with multiple agencies including
Fareportal, the travel technology company powering CheapOair.com
and OneTravel.com and Espressamente Viaggi, part of TravelMatic, a
leading travel technology company and consolidator network in
Italy. Initial pilot results
demonstrate the ability of the new airline storefront to deliver a
broader set of upsell opportunities with more transparency into
each fare.
"Our customers demand choice paired with convenience and
simplicity – this is not always the case with today's airline
shopping experience. Consumers want to compare products and offers
quickly and efficiently, just as they do in a shop," said
Werner Kunz-Cho, CEO of Fareportal,
parent company of online travel agencies CheapOair and One Travel.
"That's exactly what Sabre's new airline storefront delivers: it
allows us to group products for easy comparison, just as a
supermarket arranges similar products on the same shelf.
Ultimately, this modern retailing enables us to deliver an enhanced
traveler experience that centers around offer value."
"In today's world, travel agents are under increasing pressure
to ensure that travelers receive the offer that is right for them
based on their specific needs and preferences," said Mimmo Cristofaro, CEO at TravelMatic. "As a
result, we require a solution that allows for quick and easy
comparison across offers to help drive more informed decisions.
Sabre's new airline storefront makes all relevant content available
in the initial shop and, as such, we are able to increase agent
efficiency and encourage upsell."
New airline storefront delivers initial shopping results
that include airlines' complete product lines. It eliminates
confusion caused by different fare naming conventions and organizes
a broad set of inventory across multiple airlines to enable
improved comparison shopping.
The launch of the new airline storefront is another important
step towards Sabre's vision to create a new marketplace for
personalized travel.
About Sabre Corporation
Sabre Corporation is a leading
software and technology company that powers the global travel
industry, serving a wide range of travel companies including
airlines, hoteliers, travel agencies and other suppliers. The
company provides retailing, distribution and fulfilment solutions
that help its customers operate more efficiently, drive revenue and
offer personalized traveler experiences. Through its leading travel
marketplace, Sabre connects travel suppliers with buyers from
around the globe. Sabre's technology platform manages more than
$260B worth of global travel spend
annually. Headquartered in Southlake,
Texas, USA, Sabre serves customers in more than 160
countries around the world. For more information visit
www.sabre.com.
SABR-F
Sabre Contacts:
Media:
Kristin
Hays
Kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investors:
Kevin
Crissey
kevin.crissey@sabre.com
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation