MANAMA, Bahrain and
SOUTHLAKE, Texas, April 1, 2021 /PRNewswire/ -- Kanoo Travel,
the largest travel company in the Middle
East, has extended its 25-year partnership with Sabre
Corporation (NASDAQ: SABR), a leading software and technology
provider that powers the global travel industry. A new
multi-year agreement will see it using Sabre's industry-leading
technology and solutions to power operations, drive growth and
transform the experience it offers travellers in a dynamic travel
environment.
Through partnering with Sabre, Kanoo Travel was able to develop
its own customised platform, Kanoo
Krystal, which provides the agency with unique content and
corporate solutions that meet evolving traveller needs. The
new agreement will see Krystal combined with Sabre's cutting-edge
Sabre Red 360 platform, which leverages data-driven insights to
offer travellers greater choice and highly personalised
experiences. This powerful combination will enable the agency
to work faster and smarter and will help generate additional
revenue opportunities.
"Sabre's technology has been critical in responding to
constantly evolving market demands and traveller needs," said
Nabeel Kanoo, President of Kanoo Travel. "We expect that travel in
our region will increase in a post-COVID-19 environment. We
need to be ready for this by equipping ourselves with intelligent
technology that makes shopping and booking travel intuitive,
personalised and flexible. Partnering with Sabre will give us
a competitive edge during what is a pivotal time for travel."
In a further move, Kanoo Travel is implementing Sabre
Virtual Payments. Sabre's innovative payment solution will
give Kanoo Travel ultimate control and flexibility over how it
makes and receives payments – helping it help to maximise value
from every transaction.
"To fuel recovery, agencies like Kanoo Travel need access to
cutting-edge technology and content," said Abdul-Razzaq Iyer, vice president, Sabre Travel
Network Middle East. "Kanoo is already a proven innovator in
travel, delivering highly tailored experiences to its
customers. However, we expect that any recovery of travel in
the Middle East will likely be
very competitive, and travellers will want to be given increased
choice, control and flexibility. With its suite of
intelligent technology, Sabre can help Kanoo react to real-time
changes and deliver a highly consultative service to its
travellers."
As well as supporting the travel industry through the pandemic,
Sabre is working to realise its long-term vision for personalised
travel. The technology company has already invested in artificial
intelligence (AI) and machine learning (ML) capabilities, which
will be successively rolled out through its suite of technology
this year.
About Kanoo Travel
Kanoo Travel has a workforce comprised of 1,500 experienced,
multilingual travel consultants and professionals and has an
extensive network of offices spanning the Middle East, North
Africa, and Europe. It
established a longstanding partnership with American Express Global
Business Travel (GBT) that gives it access to one of the world's
largest travel agency networks.
Kanoo Travel's local knowledge and keen insight into global
markets enable it to deliver unparalleled levels of service to
customers, which is reflected by the numerous industry awards and
recognitions it has received over the years.
About Sabre Corporation
Sabre Corporation is a leading software and technology company
that powers the global travel industry, serving a wide range of
travel companies including airlines, hoteliers, travel agencies and
other suppliers. The company provides retailing, distribution and
fulfilment solutions that help its customers operate more
efficiently, drive revenue and offer personalized traveller
experiences. Through its leading travel marketplace, Sabre connects
travel suppliers with buyers from around the globe. Sabre's
technology platform manages more than $260B worth of global travel spend annually.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world. For more information visit www.sabre.com.
Media Contact:
SABR-F
Sabre Contacts:
Media:
Kristin
Hays
Kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investors:
Kevin
Crissey
kevin.crissey@sabre.com
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation