SOUTHLAKE, Texas and
BARCELONA, Spain, May 26, 2021 /PRNewswire/ -- Sabre
Corporation (NASDAQ: SABR), the leading software and
technology provider that powers the global travel industry, and
BYHOURS, the leading international platform for hotel microstays,
have signed a new agreement to provide Sabre's agency community
with relevant content that will allow them to sell rooms by the
hour through the BYHOURS' Sabre Red App.
Under the agreement, hundreds of thousands of travel agents
using Sabre's global distribution system (GDS) will have
access to BYHOURS' content, significantly increasing the
distribution reach and potential revenue opportunities for BYHOURS
and hoteliers across the world, while providing travel agents
access to the relevant content that their customers demand.
"Giving travel agencies the power to offer relevant content to
satisfy the changing needs of their clients is paramount to Sabre.
Today, more than ever, travel buyers want access to a broad range
of content that better meets the needs of today's traveler," said
Traci Mercer, senior vice president
of product segment, Sabre Travel Solutions. "We are excited
to provide Sabre-connected travel agencies the ability to
further personalize the customer experience with BYHOURS' unique
microstay content that provides more flexibility while creating
value for all stakeholders across the ecosystem."
This distribution agreement comes at a key moment for the global
travel industry, as COVID-19 has generated an increased need for
microstays whether for business, local leisure staycations or
stopover travel. As more companies adopt remote work
policies, the need for flexible, comfortable and adequate space to
work and conduct important meetings is increasing. Similarly, the
desire for local leisure or staycations is on the rise, leading to
an increase in microstays. Stopover bookings have helped to make
the traveler feel more comfortable and secure during a layover or
in the case of disrupted travel. The ability to easily book rooms
by the hour will address these needs and provide an integral
solution for the industry.
"It's a great satisfaction and privilege to be able to partner
with pioneering and innovative companies like Sabre. In today's
challenging times, synergies for constant improvement and the
ability to offer optimal solutions are indispensable. We have full
confidence in the value we will generate together for our beloved
hospitality and travel industry," said Guillermo Gaspart, CEO and Co-Founder of
BYHOURS.
Headquartered in Barcelona,
Spain, BYHOURS launched in 2012 to provide flexibility and
personalization to the hotel booking process. The company developed
the first booking platform that offers hourly packages at hotels
around the world. This allows customers to choose their check-in
time, how long they want to stay, and pay only for the amount of
time they need, enjoying flexibility and saving money with a
pay-per-use model. In 2019, BYHOURS opened their second office in
Mexico City as its operational hub
for Latin America and the U.S.
With this agreement, BYHOURS reinforces the company's 2021
objective to open up the North American market, beside one of the
big companies in the sector.
Sabre remains focused on its long-term vision of creating a new
marketplace for personalized travel. The technology company
provides a platform that delivers the agility, scalability and
stability needed to modernize the travel experience and support an
expanding travel marketplace.
About Sabre Corporation
Sabre Corporation is a leading software and technology company that
powers the global travel industry, serving a wide range of travel
companies including airlines, hoteliers, travel agencies and other
suppliers. The company provides retailing, distribution and
fulfilment solutions that help its customers operate more
efficiently, drive revenue and offer personalized traveler
experiences. Through its leading travel marketplace, Sabre connects
travel suppliers with buyers from around the globe. Sabre's
technology platform manages more than $260B worth of global travel spend annually.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world. For more information visit www.sabre.com.
About BYHOURS
BYHOURS is the leading travel tech, in management and distribution
of microstays, with a marketplace and mobile application worldwide
that allows users to book microstays in more than 4.000 direct
partner hotels (main International Hotel Chains and independent
hotels) in packs of 3, 6 and 12 hours, with flexible check-in time
during 24 hours of the day. Introducing the pay-per-use business
model in the hospitality industry. In 2020, it launched a new SaaS
(BYHOURS Direct) that allows hoteliers to market their rooms
and meeting rooms by the hour from their own website, boosting
their direct sales.
SABR-F
Sabre Contacts:
Media
Kristin Hays
kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investors
Kevin Crissey
kevin.crissey@sabre.com
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SOURCE Sabre Corporation