BELGRADE, Serbia and
SOUTHLAKE, Texas, Dec. 20, 2021 /PRNewswire/ -- Sabre
Corporation (NASDAQ: SABR) today announced that Air Serbia
successfully implemented Sabre's Dynamic Availability software,
which will help the airline to actively respond to evolving
conditions with optimized pricing information.
Leveraging shopping data as well as information on traveler
behavior and other key factors from Sabre's marketplace and other
sources, Dynamic Availability applies machine-learning
models to generate recommendations that help drive incremental
revenue opportunities. The tool allows airlines to optimize their
offerings by quickly and precisely responding to changing market
dynamics with recommendations based on real-time marketplace
data.
"Pricing is one of the most complex issues in the aviation
industry – even more so since the onset of the pandemic," said
Dino Gelmetti, Vice President EMEA,
Sabre Travel Solutions. "Successful pricing is an important aspect
of sophisticated retailing, and airlines like Air Serbia need the
right information to help maximize revenue. Beyond unlocking
incremental revenue potential, our Dynamic Availably solution
reduces the time spent on manual calculations, increases analyst
efficiency and allows our customers to focus on delivering a
superior traveler experience."
To further enhance its offering agility and precision, Air
Serbia is actively collaborating with Sabre to advance airline
revenue management through this period of recovery. As part of this
discussion, the airline is exploring opportunities to partner with
Sabre on its recently launched Sabre Price
IQ product. Considering traveler segment and trip
intent from the shopping request combined with artificial
intelligence and machine learning, Air Price IQ supports airlines
in their efforts maximize revenue opportunities while providing a
seamless experience to its travelers.
"As we embark on a period of ambitious recovery and growth,
building cutting-edge technology using real-time data, artificial
intelligence and machine learning will be key to our success," said
Jiri Marek, General Manager
Commercial and Strategy at Air Serbia. "We are excited to
partner with Sabre on these intelligent software solutions that
will redefine our fare pricing and passenger experience."
Air Price IQ is part of Sabre's Retail Intelligence suite.
Powered by Sabre Travel AI™ – an innovative capability that
integrates Sabre technology with state-of-the-art AI technology and
advanced machine-learning services – the new technology will allow
airlines to dynamically provide offers to travelers based on
preferences, marketplace insights and purchase probability,
creating a more personalized and better traveler experience.
About Sabre Corporation
Sabre Corporation is the leading technology provider to the
global travel industry. Sabre's software, data, mobile and
distribution solutions are used by hundreds of airlines and
thousands of hotel properties to manage critical operations,
including passenger and guest reservations, revenue management,
flight, network and crew management. Sabre also operates a leading
global travel marketplace, which processes more than US$120 billion of global travel spend annually by
connecting travel buyers and suppliers. Headquartered in
Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world.
About Air Serbia
Air Serbia was launched under that name in October 2013 as the national airline of the
Republic of Serbia. From three airports in Serbia (Belgrade, Niš, Kraljevo) it flies to
destinations in Europe, the
Middle East, North America and Africa, in passenger and cargo traffic. The
airline also offers long-haul and international destinations in
Asia, Australia, North
America and Africa via its
codeshare partners. Air Serbia's fleet includes one wide-body, 10
narrow-body and 5 turboprop aircraft. Find more information about
the activities of the Serbian national airline at Air Serbia Media
Centre.
SABR-F
Sabre Contact:
Heidi Castle
heidi.castle@sabre.com
sabrenews@sabre.com
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SOURCE Sabre Corporation