SOUTHLAKE, Texas, April 11,
2022 /PRNewswire/ -- Sabre Corporation (NASDAQ:
SABR), a leading software and technology provider that powers the
global travel industry, today announced a new agreement with
Japan-specific luxury travel
platform and business-to-business membership portal Bear Luxe
Japan, to better connect its hoteliers to global markets while
creating elevated experiences for travelers.
Inspired by the companions who accompanied aristocrats on their
Grand Tours in the 17th to 19th
centuries, who were known as Bear-leaders, Bear Luxe Japan is a
global network of luxury travel designers and leading Japanese
luxury hotels in Japan. It aims to
develop and deliver a luxury travel ecosystem to enable the
international market to access the rich traditions and culture of
Japan.
The new relationship will further cement Sabre's growing
footprint in Japan, while opening
further access for Bear Luxe member hoteliers - primarily
consisting of independent Japanese luxury hotels - through the
Sabre SynXis hospitality platform and Bear Luxe Japan's
international reach of the luxury travel market, to the markets and
channels high-end travelers use to book their luxury trips to
Japan. Bear Luxe will be utilizing
a comprehensive suite of Sabre SynXis solutions to grow geographic
reach, target the corporate travel market, drive increased
bookings, and create personalized travel experiences.
"The absence of connectivity with the international luxury
travel market has long been an industry-wide dilemma for Japanese
luxury hotels. The anticipated partnership will be a game changer
in bridging the market gap," said Hiro
Miyatake, co-founder and chief operating officer of Bear
Luxe. "We're also expecting that post-pandemic luxury travelers
to Japan will have a more slow and
deliberate approach to their trip and a desire for meaningful
travel. As such, it is vital to us that we have the right
technology partner, one that offers the right solutions in opening
up new markets for our hoteliers, all while ensuring that luxury
travelers are able to access the personalized experiences they want
and expect on their trip."
With this agreement, Bear Luxe hospitality members will be
linked to hundreds of thousands of travel agents across the world
through the Global Distribution System (GDS) connectivity solutions
powered by Sabre SynXis, ensuring they can reach domestic and
international travelers; strategically targeting markets which are
able to travel, or have a desire to travel once borders
re-open.
The new alliance will also enable the Bear Luxe platform to
drive direct bookings, increase engagement and trigger conversions
through the deep retail focus of the Sabre SynXis Booking Engine.
Sabre's corporate booking tools will provide Bear Luxe with the
ability to connect with corporate travel buyers. Meanwhile, SynXis
Voice Agent will elevate the call centre experience for potential
guests, equipping Bear Luxe agents with the tools they need to
minimize call handling times while increasing opportunities for
ancillary sales.
"We're thrilled that Bear Luxe has selected Sabre as its
trusted, strategic technology partner in Japan," said Frank
Trampert, Global Managing Director, Sabre Hospitality
Solutions. "We look forward to supporting them in their
endeavours to open up further domestic, regional and international
markets to Japanese hoteliers while helping visitors to experience
the unique characteristics Japanese destinations have to
offer."
About Sabre Corporation
Sabre Corporation is a leading software and technology company that
powers the global travel industry, serving a wide range of travel
companies including airlines, hoteliers, travel agencies and other
suppliers. The company provides retailing, distribution and
fulfilment solutions that help its customers operate more
efficiently, drive revenue and offer personalized traveler
experiences. Through its leading travel marketplace, Sabre connects
travel suppliers with buyers from around the globe. Sabre's
technology platform manages more than $260B worth of global travel spend annually.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world. For more information visit www.sabre.com.
About Bear Luxe Japan
Bear Luxe Japan is a
Tokyo based, Japan-specific network of the country's
leading luxury travel suppliers and specialists in global travel
design consisting of 70-member luxury hotels and over 200
international luxury travel agencies. Assistance on a wide range of
luxury travel related services in Japan, from one- to two-week itineraries,
executive meetings, and events to comprehensive menu of service
reservations for ryokan, hotel, chauffeur, and unique experiences
though a concierge service. Bear Luxe Japan is more than a network
of Japanese luxury suppliers and a community of management and
senior decision makers with the experience and expertise to respond
to sophisticated procurement needs in luxury travel. The company's
mission is to curate, design and advise on elevated travel in and
around Japan NEVER from a generalist, but ALWAYS from the
perspective and know-how of a SPECIALIST.
SABR-F
Sabre Contacts:
Media
Kristin Hays
kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investors
Kevin
Crissey
kevin.crissey@sabre.com
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SOURCE Sabre Corporation