The Australian carrier will use Sabre Revenue
Optimizer to support decision-making with real-time data analytics
as Australia welcomes back
international travelers
SOUTHLAKE, Texas, April 26,
2022 /PRNewswire/ -- Sabre Corporation (NASDAQ:
SABR), a leading software and technology provider that powers the
global travel industry, today announced that Virgin Australia is
migrating to Sabre's Revenue Optimizer solution to enable optimal
pricing decisions and drive total revenue optimization to respond
dynamically to today's fluid travel environment.
While previously, airline pricing and availability planning has
typically relied on historical data, the pandemic has resulted in
unprecedented changes to the global travel marketplace, making past
patterns much less reliable. Sabre Revenue Optimizer will enable
Virgin Australia to take a 360-approach to forecasting, analyzing
and optimizing revenue streams by providing real-time visibility
into the total revenue of every flight, market and departure
date.
Currently, the Brisbane-headquartered carrier is using a
number of different systems in its revenue optimization strategy.
The airline will be moving to Sabre Revenue Optimizer to drive its
technological transformation and break down data silos to enable it
to leverage intelligent decision support to recommend availability,
customer choice-based demand forecasting and competitive
intelligence.
"We're delighted to be advancing our technology with Sabre at
this key time for travel industry recovery in Australia and beyond," said Virgin Australia
Group Chief Commercial Officer, Dave
Emerson. "As we continue to ramp up our operations following
the easing of Australian domestic and international travel
restrictions, it's more important than ever that we can understand
evolving booking behaviours across our network with
customer-centric, real-time data analytics that give us the power
to make sophisticated decisions, so we are able to seize recovery
opportunities."
Virgin Australia is the largest
airline by fleet size to use the Virgin brand and has a strong
domestic Australian network as well as its own short haul
international services to Fiji,
with more international services planned across the year. Virgin
Australia Group has also expanded its international network through
partnerships with leading global airlines, building an enviable
international network in the process.
"As soon as borders opened in Australia, our Sabre booking data showed an
immediate surge in bookings as people, unable to travel for the
past two years, immediately started to make plans. So, we're
thrilled to announce this new agreement with Virgin Australia at
this important milestone in industry recovery," said Rakesh Narayanan, Vice President, Regional
General Manager, Travel Solutions Airline Sales, Sabre. "As a
scalable Cloud-native solution, our Revenue Optimizer will help to
seamlessly support the future of dynamic pricing for Virgin
Australia to capture opportunities as we move ahead with further
industry recovery."
About Sabre Corporation
Sabre Corporation is a leading software and technology company
that powers the global travel industry, serving a wide range of
travel companies including airlines, hoteliers, travel agencies and
other suppliers. The company provides retailing, distribution and
fulfilment solutions that help its customers operate more
efficiently, drive revenue and offer personalized traveler
experiences. Through its leading travel marketplace, Sabre connects
travel suppliers with buyers from around the globe. Sabre's
technology platform manages more than $260B worth of global travel spend annually.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world. For more information visit www.sabre.com.
About Virgin Australia:
Virgin Australia Group is a major Australian airline
headquartered in Brisbane,
Australia. The company operates scheduled domestic and
short-haul international flights, charter and cargo services, and
the award-winning loyalty program Velocity Frequent Flyer. The
Group has been a competitor in the Australian aviation landscape
for more than 20 years. We're a winning team and we attract the
best: challengers, innovators, and seriously fun individuals with
big hearts. At Virgin Australia Group, we pride ourselves on
recruiting the right people to join our team and help us rise to
the challenges ahead. No matter our role – we are united by our
ambition to be the most loved airline in Australia, and always go one step further for
our customers, colleagues, and our wider community. For more
information visit www.virginaustralia.com.
SABR-F
Sabre Contacts:
Media
Kristin Hays
kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investors
Kevin
Crissey
kevin.crissey@sabre.com
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SOURCE Sabre Corporation