Recognition is a validation of Sabre's
holistic, collaborative strategy to enable personalized retailing
by going beyond the NDC standard
SOUTHLAKE, Texas, May 16, 2022
/PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a leading
software and technology provider that powers the global travel
industry, has been recognized as a system provider for both
airlines and travel sellers in the International Air Transport
Association's (IATA's) Airline Retailing Maturity (ARM) index. This
recognition is a testament to Sabre's focus on developing scalable
capabilities to power more personalized travel retailing that
benefits the travel ecosystem.
"Airline retailing means placing the customer at the center of
the air travel shop/order/pay ecosystem. We are excited to see
Sabre's strong alignment with this vision as a recognized System
Provider in the ARM index," said Yanik
Hoyles, IATA's Director Distribution.
Designed to assess the maturity of industry players in the
journey to airline retailing, the ARM index replaces the previous
IATA New Distribution Capability (NDC) and ONE Order certifications
and expands the scope of the program beyond technical standards to
recognize the benefits of value chain collaboration and value
creation. Introduced in November
2021, the program is built on three pillars: Capabilities
Verification to measure the technical abilities for shop,
order, pay, settle, account, and set up; Partnerships
Deployment to determine the scalability of NDC-enabled offers
across the value chain; and Value Capture Compass to track
potential value captured along the retail transformation
journey.
"We are very proud of Sabre's inclusion in the ARM index and we
wholeheartedly welcome IATA's move toward a more layered and
multi-faceted view of airline retailing", said Kathy Morgan, Vice President, Channel Delivery,
Sabre Travel Solutions. "From its early days, we've approached NDC
as a technical basis to deliver a more personalized traveler
experience. We named our program "Beyond NDC" to signal a focus not
only on ticking boxes on a technical capability checklist, but also
on a longer-term retailing vision. Sitting at the crossroads of
travel, we seek to listen to our customers on both the supply and
demand sides of our travel marketplace, integrate their feedback,
and innovate across our portfolio so that our products scale
end-to-end, not just for individual players in the ecosystem."
Sabre has a busy NDC roadmap laid out for the remainder of 2022
to continue to advance our capabilities. Dynamic air pricing for
NDC offers will become available with the recently launched Air
Price IQ ™ product within the Sabre Retail Intelligence suite,
enabling airlines to optimize offers in real-time with leading
machine learning and data analytics capabilities. Support for
exchanges will be added to the current cancel, void and refund
capabilities, providing robust servicing functionality. Radixx,
which provides solutions for low-cost carrier airlines, is expected
to also become certified under the ARM index later this year as an
airline IT provider.
Sabre is in discussions with more than 25 leading airlines about
selling their NDC offers through its marketplace. In addition to
Singapore Airlines and Qantas – which combined are active in 50
countries and are starting to roll out their NDC content across
North and South America – Sabre is
actively engaged many other airlines. NDC offers from these
airlines will be available in the coming months through Sabre's
Offer and Order APIs, agency point of sale, Sabre Red 360, and
online booking tool, GetThere.
About Sabre Corporation
Sabre Corporation is a leading
software and technology company that powers the global travel
industry, serving a wide range of travel companies including
airlines, hoteliers, travel agencies and other suppliers. The
company provides retailing, distribution and fulfilment solutions
that help its customers operate more efficiently, drive revenue and
offer personalized traveler experiences. Through its leading travel
marketplace, Sabre connects travel suppliers with buyers from
around the globe. Sabre's technology platform manages more than
$260B worth of global travel spend
annually. Headquartered in Southlake,
Texas, USA, Sabre serves customers in more than 160
countries around the world. For more information visit
www.sabre.com.
SABR-F
Media Contact:
Kristin Hays
Kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investors
Kevin
Crissey
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation