Air Serbia will be the first airline to
utilize the solution, which dynamically optimizes offers based on
airline configurations, traveler and marketplace insights
SOUTHLAKE, Texas, and BELGRADE, Serbia, July 12,
2022 /PRNewswire/ -- Sabre Corporation (NASDAQ:
SABR), a leading software and technology provider that powers the
global travel industry, is partnering with Air Serbia to launch
dynamic offers into today's competitive marketplace. Considering
customer segmentation and travel purpose, Air Price IQ supports
airlines in their efforts to provide a seamless experience to its
travelers while maximizing revenue opportunities.
Air Price IQ provides the technology for airlines to generate
relevant offers by analyzing the airlines' own shopping and revenue
management data in real time along with relevant marketplace
insights. The cloud-native solution utilizes artificial
intelligence (AI) to optimize price and help airlines drive higher
conversion rates and improved yield by delivering more relevant
offers across all channels.
"Given the challenges the travel industry has faced through the
pandemic, creating products that better meet the expectations of
travelers and improve profitability for airlines at the same time
is more important than ever," said Wade
Jones, Chief Product Officer, Sabre Travel Solutions. "To
match travelers to the right fares at the right times requires
intelligent systems that analyze large volumes of data at scale and
use advanced machine learning models to deliver actionable
insights. We are delighted to have found a forward-thinking,
innovative partner in Air Serbia to work with us in preparing for
this paradigm shift in travel."
Air Price IQ is part of Retail Intelligence, the first suite of
products powered by Sabre Travel AI™ technology using advanced
machine learning models to test and learn in the moment. Sabre
Travel AI™ is an innovative capability combining Sabre's
travel technology expertise with state-of-the-art AI technology and
advanced machine-learning services.
"As an industry we are facing a rapid pace of change," said Jiří
Marek, CEO, Air Serbia. "After the challenges brought about by the
COVID-19 pandemic, we are now looking forward to the opportunities
of the summer season and exploring new ones. We must realize these
opportunities in this volatile environment, while delivering an
enhanced booking and travel experience to our customers. Sabre's
innovative Air Price IQ is a key driver in our move from static
pricing to dynamically created personalized offers."
In the current environment, airlines require intelligent systems
to manage increased complexity, channel fragmentation and ever more
sophisticated traveler expectations. The results of a recent study
commissioned by Sabre and carried out by research consultancy Dr.
Fried & Partner revealed that travelers consider more decision
factors than ever before when booking travel, while expecting their
travel provider to deliver a seamless, comfortable experience.
Sabre's Air Price IQ is designed to help meet these evolving
demands.
About Sabre Corporation
Sabre Corporation is a leading technology provider to the global
travel industry. Sabre's software, data, mobile and distribution
solutions are used by hundreds of airlines and thousands of hotel
properties to manage critical operations, including passenger and
guest reservations, revenue management, flight, network and crew
management. Sabre also operates a leading global travel
marketplace, which processes more than US$120 billion of global travel spend annually by
connecting travel buyers and suppliers. Headquartered in
Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world.
About Air Serbia
Air Serbia was launched under that name in October 2013 as the national airline of the
Republic of Serbia. From three airports in Serbia (Belgrade, Niš, Kraljevo) it flies to
destinations in Europe, the
Middle East, North America and Africa, in passenger and cargo traffic. The
airline also offers long-haul and international destinations in
Asia, Australia, North
America and Africa via its
codeshare partners. Air Serbia's fleet includes one wide-body, 10
narrow-body and 5 turboprop aircraft. Find more information about
the activities of the Serbian national airline at Air Serbia Media
Centre.
SABR-F
Sabre Contacts:
Media
Kristin
Hays
kristin.hays@sabre.com
Denise
Canelas
denise.canelas@sabre.com
Investors
Kevin
Crissey
kevin.crissey@sabre.com
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SOURCE Sabre Corporation