The multi-year agreement will help the Mexican
hotel operator accelerate its growth plans and drive higher revenue
through Sabre's SynXis Central Reservations.
SOUTHLAKE, Texas, July 14,
2022 /PRNewswire/ -- Sabre Corporation (NASDAQ:
SABR), a leading provider of software and technology powering the
global travel industry, today announced a new distribution
agreement with Posadas, Mexico's
leading hotel operator, which will help accelerate its growth plans
and drive higher revenue through Sabre's SynXis Central
Reservations (CR) platform.
The agreement will allow the hotel operator to put its inventory
in front of hundreds of thousands of travel agents globally across
all major global distribution systems (GDS) through Sabre
Hospitality's innovative SynXis CR. This platform offers specific
functionalities and capabilities that help drive higher revenue and
streamline internal processes, improving efficiency.
"Sabre is an important travel technology company in the world
and with leadership in Mexico that
offers a comprehensive distribution platform for the different
sales channels including the Global Distribution Systems
(GDS)," said José Jaime Lorenzo,
director of Revenue Management, Technology and Distribution,
Posadas. "Our partnership with Sabre includes replacing our current
GDS connectivity technology with SynXis."
Sabre also continues to support Posadas' GDS marketing, helping
to position its hotels under the Live Aqua, Grand Fiesta Americana,
Curamoria Collection, Fiesta Americana, The Explorean, IOH, Fiesta
Inn, Gamma and one brands through Sabre's Sponsored Property and
Promospot campaigns.
"We are delighted to support Posadas' distribution strategy with
the implementation of SynXis CR. To successfully compete and drive
incremental revenue opportunities, it is essential that hoteliers
equip themselves with the right technology tools to put their
offerings in front of global markets," said Frank Trampert, senior vice president and global
general manager, Community Sales, Sabre Hospitality. "We are
excited to enable Posadas to capture and create future travel
demand in a key market like Mexico
and beyond."
Available in eight languages, SynXis CR enables a single system
of record that can help implement hoteliers' distribution strategy,
reaching the industry's broadest distribution points and supporting
their business goals. Hotel owners and managers can enter and
maintain their own property information, including rates, photos,
inventory and policies, as well as view booking data and reports
through the SynXis online portal, where they can access various
marketing tools.
About Sabre Corporation
Sabre Corporation is a leading software and technology company
that powers the global travel industry, serving a wide range of
travel companies, including airlines, hoteliers, travel agencies
and other suppliers. The company offers sales, distribution and
fulfillment solutions that help its customers operate more
efficiently, generate revenue and deliver personalized experiences
to travelers. Through its leading travel marketplace, Sabre
connects travel providers with buyers around the world. Sabre's
technology platform manages more than $260
billion in global travel expenses annually. Headquartered in
Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world. For
more information, visit www.sabre.com.
About Posadas
Posadas is the leading hotel operator in Mexico that owns, leases and manages 185
hotels and 28,690 rooms, with a presence in the most important and
visited beach and city destinations in Mexico and the Dominican Republic. Its hotels located in city
destinations represent 87% of the total rooms it has and in beach
destinations 13%. Posadas operates the Live Aqua Beach Resort, Live
Aqua Urban Resort, Live Aqua Boutique Resort, Grand Fiesta
Americana, Curamoria Collection, Fiesta Americana, The Explorean,
IOH, Fiesta Inn, Gamma and one brands, as well as the Live Aqua
Residence Club and Fiesta Americana Vacation Club vacation
programs. Posadas has been listed on the Mexican Stock Exchange
(BMV) since 1992. For more information, visit: www.posadas.com.
SABR-F
Media Contact at Sabre:
Denise
Canelas
denise.canelas@sabre.com
Media Contact at Posadas:
Claudia
Mercado
claudia.mercado@edelman.com
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SOURCE Sabre Corporation