Avianca Group is the first LAC-based airline
to distribute its NDC content through Sabre marketplace
Sabre has activated the group's NDC offers in
several countries
SOUTHLAKE, Texas, Aug. 10,
2022 /PRNewswire/ -- Sabre Corporation (NASDAQ:
SABR), a leading software and technology provider that powers the
global travel industry, today announced that Avianca Group's New
Distribution Capability (NDC) content is now available to travel
agencies, travel buyers and developer partners in several
countries.
Avianca Group – which includes Avianca Airlines as well as
Avianca Costa Rica, Avianca Ecuador and TACA International Airlines
– is the first Latin American carrier to distribute its NDC offers
through Sabre's marketplace. The Colombia-based airline group plans to roll out
its NDC content in two initial waves: The first one started on
Aug. 1; the second is targeted for
Aug. 15 and is expected to include
more than 50 countries across the globe, including Australia, Ecuador, Canada, Costa
Rica, France, Guatemala, Honduras and Mexico.
"We are excited about this milestone. The experience and
expertise of Sabre's team has been crucial to make the
implementation happen quickly," said Catalina Nannig, vice
president of Sales & Distribution at Avianca. "Joining
Sabre's Beyond NDC family has been a valuable experience,
and we are looking forward to expanding the reach of our offers to
better serve our customers across the globe."
Sabre-connected agencies and developer partners can now shop,
book and service NDC offers alongside other content using Sabre's
Offer and Order APIs, agency point-of-sale tool Sabre Red 360 as
well as corporate online booking tool GetThere – all within a
familiar booking environment. The roll-out of NDC offers follows a
pilot phase with travel agencies in Brazil, El
Salvador, and the United
States.
"For us as travel retailers, it is essential to have access to
the right air and ancillary content – and to be able to easily
compare offers from various sources. Sabre's end-to-end approach
and appreciation of agency workflows helps us operate more
efficiently," said José Miguel Guzmán, owner, Leman's Travel. "We
are impressed by Sabre's agility and flexibility and are happy to
be able to offer Avianca Group's NDC content to our customers going
forward."
Going Beyond NDC is an area of focus for Sabre as an
enabler of its vision to be the premier global technology platform
in travel. Today, more than 3,000 agencies are shopping,
booking, and servicing NDC content through the Sabre marketplace.
Sabre is engaged with more than 25 airlines to distribute their NDC
content through its GDS.
"Sabre has always been focused on providing a consistent
distribution experience, regardless of the channel – and NDC is a
part of that approach", said Kathy
Morgan, vice president, NDC and Airline Supply, Sabre Travel
Solutions. "Integrating with Sabre's marketplace will help enable
Avianca Group to distribute its NDC content consistently and
efficiently to third-party travel sellers. This will also help
equip Avianca to meet the ever-changing needs of travelers, enjoy a
more dynamic distribution environment, and open new revenue
opportunities."
About Sabre
Corporation
Sabre Corporation is a leading software and technology company
that powers the global travel industry, serving a wide range of
travel companies including airlines, hoteliers, travel agencies and
other suppliers. The company provides retailing, distribution and
fulfilment solutions that help its customers operate more
efficiently, drive revenue and offer personalized traveler
experiences. Through its leading travel marketplace, Sabre connects
travel suppliers with buyers from around the globe. Sabre's
technology platform manages more than $260B worth of global travel spend annually.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world. For more information visit www.sabre.com.
About Avianca Group
AVIANCA GROUP INTERNATIONAL
LIMITED includes Avianca -Star Alliance
member-, LifeMiles and Avianca Cargo. In passenger
transportation and with more than 102 years of continuous operation
since 1919, Avianca is the leading airline in
Colombia, Ecuador, Central
America and has one of the largest airline operations in
Latin America with 130 routes,
3,800 weekly flights and a fleet of more than 110 Airbus 320 and
Boeing 787 Dreamliner aircraft, connecting to around 65
destinations in the Americas and Europe. More than 10 million members and 450
allied brands are part of its loyalty program, LifeMiles, one
of the largest in the region. In cargo transportation, Avianca
Cargo is a leader in the region and is the main airline in
different markets in the Americas. It serves more than 50
destinations with a fleet of Airbus A330 freighters, along with its
operation of passenger aircraft bellies. Avianca successfully
emerged from Chapter 11 at the end of 2021 and today, has a team of
more than 12,000 people committed to providing safe, convenient,
affordable and friendly service to its customers. More information
is available at www.avianca.com
SABR-F
Sabre Contacts:
Media
Kristin Hays
kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investors
Kevin Crissey
kevin.crissey@sabre.com
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation