Sabre-connected travel agents can now shop,
book and service international content from THAI Smile
SINGAPORE and BANGKOK, Nov. 7, 2022
/PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a
leading software and technology provider that powers the global
travel industry, today announced the implementation of a
distribution deal with THAI Smile, to support the hybrid carrier's
growth strategy.
Joining Sabre's global marketplace will enable THAI Smile to
enhance its geographic reach and target new leisure and corporate
traveller segments, while providing travel agents with increased
options to create optimal experiences for their clients.
"We're elated to be able to distribute our fares and offers
through Sabre's extensive global marketplace at this pivotal time
for Thailand tourism," said Mr.
Thamanoon Kuprasert, Acting Chief Executive Officer, THAI Smile
Airways. "Now that Thailand has
fully re-opened to the world's tourists, the implementation of our
distribution agreement with Sabre is perfectly timed to enable us
to help strengthen Thailand's
position as a top tourist and business destination."
A subsidiary of Thailand's flag
carrier Thai Airways International, THAI Smile flies to a host of
domestic and international destinations, having first taken to the
skies just over a decade ago, and the carrier is also incremental
in extending Thai Airways route network with connecting flights for
leisure and corporate travellers.
"As we look forward to further industry recovery and growth
around the world, it is essential that all airlines, whether full
service, low cost, or hybrid, have the right distribution strategy,
and the right technology partner, to get their content in front of
the right customer," said Rakesh
Narayanan, Vice President, Regional General Manager,
Asia Pacific, Travel Solutions,
Airline Sales. "We're thrilled to be marking THAI Smile's tenth
anniversary by welcoming them to Sabre's global travel
marketplace."
About Sabre Corporation
Sabre Corporation is a leading software and technology company that
powers the global travel industry, serving a wide range of travel
companies including airlines, hoteliers, travel agencies and other
suppliers. The company provides retailing, distribution and
fulfilment solutions that help its customers operate more
efficiently, drive revenue and offer personalized traveller
experiences. Through its leading travel marketplace, Sabre connects
travel suppliers with buyers from around the globe. Sabre's
technology platform manages more than $260B worth of global travel spend annually.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world. For more information visit www.sabre.com.
About THAI Smile Airways
THAI Smile Airways, a subsidiary airline of THAI Airways
International Public Company Limited (THAI), is a regional airline
for short and medium-range flights. The airline commenced its
commercial operations in 2012 with an aim to set new standards in
the aviation industry and to generate further travel opportunities
for its clients. The fleet consist with 20 latest A320 Aircraft,
and it is a member of Star Alliance Connecting Partner. Frequent
travelers can also collect mileage to redeem prizes under Royal
Orchid Plus, the THAI customer loyalty programme and stand a chance
to enjoy many privileges through travel point.
SABR-F
Sabre Contacts:
Media
Kristin Hays
Kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investors
Kevin Crissey
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation