Sabre's innovative AI-based solution will
help GOL create personalized traveler experiences and
drive incremental ancillary revenue
SOUTHLAKE, Texas and SÃO PAULO,
March 13,
2023 /PRNewswire/ -- Sabre Corporation (NASDAQ:
SABR), a leading software and technology provider that powers the
global travel industry, and GOL Linhas Aéreas, Brazil's largest domestic airline, today
announced the carrier's successful implementation of Sabre
Ancillary IQ™, an AI-based solution designed to help create
personalized offers for travelers and drive incremental ancillary
revenue opportunities for airline customers.
Ancillary IQ supports airline retailing strategies by
dynamically pricing individual ancillaries and enabling the
creation of ancillary bundles. This solution uses machine learning
to identify ancillary buying patterns in real time and optimize
pricing to increase conversion and ensure that travelers can easily
book the experience that they want. The initial implementation of
Ancillary IQ with GOL will focus on seats with additional
ancillaries becoming available later this year.
"Our purpose is to offer our passengers the best travel
experience in the industry which is why the GOL brand has become
synonymous with innovation and service," said Renzo Mello, director of channels sales at GOL
Linhas Aéreas. "Having Sabre as our key technology partner helps us
maintain our commitment to customers while continuing to grow our
business. By adopting Sabre Ancillary IQ, we will be able to
provide passengers with their preferred choices during the booking
process across channels so they can create the unique experiences
they want."
Headquartered in São Paulo, GOL began operations in 2001 and has
quickly grown to become one of largest airlines in South America, with over 80 destinations
in Brazil, South America,
the Caribbean, and the United States.
"Like Sabre, GOL has a long history of innovation and firsts
that have helped evolve today's airline and travel industry," said
Garry Wiseman, chief product
officer, Sabre Travel Solutions. "Given our shared commitment to
innovation, it makes sense that GOL would be the first customer to
deploy Sabre's new, intelligent ancillary solution to deliver the
outstanding services that travelers have come to expect from the
airline."
Sabre Ancillary IQ is part of Retail Intelligence, the first
suite of products powered by Sabre Travel AI™ technology and uses
advanced machine learning models to test and learn in the moment. A
result of Sabre's long-term partnership with Google, Sabre Travel
AI is an innovative capability, which integrates Sabre
technology with Google Cloud's state-of-the-art AI technology and
advanced machine learning services.
This new agreement marks an expansion of Sabre's engagement with
GOL. In addition to the Sabre Ancillary IQ, GOL also relies on a
broad portfolio of Sabre solutions to help manage airline
operations and revenue including:
- SabreSonic, Sabre's Passenger Service System
- Revenue Optimizer, a solution helping to maximize network
revenue
- Digital Workspace to give airline agents more efficient
tools to manage the passenger experience
- Technology solutions such as Sabre Intelligence Exchange, IX
Apps and the Sabre API Hub to easily integrate with in-house and
third-party solutions that fit the airline's unique needs
About Sabre Corporation
Sabre Corporation is a leading
software and technology company that powers the global travel
industry, serving a wide range of travel companies including
airlines, hoteliers, travel agencies and other suppliers. The
company provides retailing, distribution and fulfilment solutions
that help its customers operate more efficiently, drive revenue and
offer personalized traveler experiences. Through its leading travel
marketplace, Sabre connects travel suppliers with buyers from
around the globe. Sabre's technology platform manages more than
$260B worth of global travel spend
annually. Headquartered in Southlake,
Texas, USA, Sabre serves customers in more than 160
countries around the world. For more information visit
www.sabre.com.
About GOL Linhas Aéreas Inteligentes S.A.
GOL is the
largest airline in Brazil, leader
in the corporate and leisure segments. Since founded in 2001, the
Company has the lowest unit cost in Latin
America, thus democratizing air transportation. The Company
has alliances with American Airlines and Air France-KLM, besides
several codeshare and interline agreements available to Customers,
bringing more convenience and simple connections to any place
served by these partnerships. With the purpose of "Being the First
for All", GOL offers the best travel experience to its passengers,
including: the largest number of seats and more space between
seats; the greatest platform with internet, movies and live TV; and
the best frequent-flyer program, SMILES. In cargo transportation,
GOLLOG delivers orders to different regions in Brazil and abroad. The Company has a team of
13,700 highly qualified aviation professionals focused on Safety,
GOL's #1 value, and operates a standardized fleet of 145 Boeing 737
aircraft. The Company's shares are traded on the NYSE (GOL) and the
B3 (GOLL4). For further information, visit
www.voegol.com.br/ri.
SABR-F
Sabre Contacts:
Media
Kristin
Hays
kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investors
Brian
Roberts
sabre.investorrelations@sabre.com
GOL Linhas Aéreas Contact:
InPress Porter Novelli
gol@inpresspni.com.br
+55 (11) 3323-1570 / 3323-1586
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SOURCE Sabre Corporation