The agreement expands upon South
East Travel's partnership with Sabre, using Sabre's advanced
technology to drive growth while meeting evolving traveler
expectations
SOUTHLAKE, Texas, May 11, 2023
/PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a
leading software and technology provider that powers the global
travel industry, today announced a long-term technology renewal
with one of Taiwan's biggest
travel agencies. The agreement means that South East Travel
will continue to benefit from advanced Sabre solutions to
support business expansion.
South East Travel has chosen to continue to deploy an
extensive suite of Sabre products, including Sabre Red 360, which
unlocks a full spectrum of bookable content to enable agents to
create, sell, and service tailored trip experiences. The
Taipei-headquartered agency is
also using Sabre's Ticket Express, Automated Exchanges, Automated
Refunds, and Bargain Finder Max. It will continue to use Sabre
technology to automate repetitive tasks, increase productivity,
reduce operational costs, understand customer preferences, and
help agents to create optimum offers for both leisure and
corporate travelers.
"We're delighted to extend and expand upon our strategic
technology agreement with Sabre," said Joe
Huang, General Manager, Ticketing
Division of South East Travel. "Sabre has been
our valued travel technology provider for more than 30 years, and
we've already seen the benefits to our own business, and to
our travelers, brought by a combination of technology and
local support. It is essential for us to
have continued seamless access to the advanced Sabre
solutions we need to support our business expansion
plans."
South East Travel was established more than 60 years ago.
The group's services include domestic and international group
travel, independent travel, air tickets, cruises, and business
travel. It has more than 70 outlets across Taiwan, China, Japan and the United
States.
"As Taiwan accelerates its recovery to pre-pandemic levels,
we're thrilled that Sabre products will continue to
support South East Travel so it can play an important role in
the recovery and growth of the travel ecosystem in Taiwan, and beyond," said Brett Thorstad, vice president, Sabre Travel
Solutions, agency sales - Asia
Pacific. "This strategic agreement will support South
East Travel to meet its diverse customer needs while scaling
its business, and is a testament to its confidence in
Sabre, and the ability of our advanced technology and our team to
drive agency growth."
"Given the long-term relationship between South East Travel
and Sabre Taiwan, we are incredibly excited by this
expanded cooperation between the two companies. Sabre
Taiwan will continue to work with
South East Travel to optimize
their operational efficiency and business growth with
Sabre's automation solutions and localized products as
well as our rapid and high quality service level,"
added Simon Lee, General Manager, Sabre Taiwan.
About South East Travel
South East Travel, headquartered in Taipei, was established in April 1,
1961. As a leading travel agency in Taiwan, South
East Travel provides a full spectrum of
travel-related services including inbound, outbound,
ticketing, group, wholesaler, online and corporate business. All
businesses are serviced by a highly professional team with
years of experience to deliver highest service standard
for their customers. In its 62-year span, South
East Travel has won several leading airline awards as well as
a top agency award in 2019
About Sabre Corporation
Sabre Corporation is a leading software and technology company that
powers the global travel industry, serving a wide range of travel
companies including airlines, hoteliers, travel agencies and other
suppliers. The company provides retailing, distribution and
fulfilment solutions that help its customers operate more
efficiently, drive revenue and offer personalized traveler
experiences. Through its leading travel marketplace, Sabre connects
travel suppliers with buyers from around the globe. Sabre's
technology platform manages more than $260B worth of global travel spend annually.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world. For more information visit www.sabre.com.
SABR-F
Sabre Contacts:
Media
Kristin Hays
kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investors
Brian
Roberts
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation