New agreement takes Virgin Australia's modern
revenue management practices to the next level by harnessing the
power of Sabre's AI-driven Retail
Intelligence suite.
Deal includes Sabre and Virgin Australia's
commitment to a long-term GDS distribution agreement
SOUTHLAKE, Texas, Sept. 19,
2023 /PRNewswire/ -- Sabre
Corporation (NASDAQ: SABR), a leading software and
technology provider that powers the global travel industry, has
strengthened and expanded its relationship with Virgin Australia to
allow the carrier to deliver improved retailing capability while
supporting its growth objectives. Through Sabre's scalable,
intelligent solutions, Virgin Australia will be able to create
fares and offers alongside a future-focused
distribution strategy to get those offers in front of the
right buyers and travelers.
"We've had a strong and highly successful relationship with
Virgin Australia for many years, so we're delighted to build on
that foundation with this augmented agreement," said Roshan
Mendis, Chief Commercial Officer, Sabre Travel
Solutions. "Adding this suite of solutions will enable Virgin
Australia to step into the future of modern airline retailing and
demonstrates that Sabre technology is the choice of ambitious,
future-focused airlines."
Under the new strategic agreement, the carrier will
deploy Sabre Air Price IQTM and Sabre
Ancillary IQTM – two intelligent retailing
solutions from its Retail Intelligence suite designed to help
airlines increase traveler satisfaction and improve revenue
management optimization. Powered by Sabre Travel AITM,
these sophisticated solutions will enable Virgin Australia to use
flight and market insights combined with advanced machine-learning
models to move from static pricing rules to intelligent real-time
airfare and ancillary offers.
Virgin Australia and Sabre have
also renewed their multi-year distribution agreement to ensure
Sabre-connected travel agencies can continue to shop, book and
service Virgin Australia's air and ancillary offers with speed and
scalability.
"Virgin Australia guests sit at the heart of our business and
it's essential that our technology partners, like Sabre, can
support us in delivering value and choice to customers,"
said Dave Emerson, Chief Commercial Officer, Virgin Australia.
"Our deeper alliance with Sabre will enable us to create better
offers for customers, and then have the mechanism to ensure the
right travel buyers and travelers can access
them."
Virgin Australia and Sabre have
a strong, successful alliance, with the carrier using an extensive
portfolio of Sabre solutions, including Sabre's Passenger Service
Solution (PSS), Fares Manager, E-commerce platform and Network
Planning tools, as well as Sabre's Revenue Optimizer and
Dynamic Availability solutions. Now, the airline has added a
powerful new set of artificial intelligence-driven Sabre tools to
its technological arsenal as part of its ambitious future-focused
strategy.
"We're very excited to bring our new Retail Intelligence suite
to Virgin Australia through this new deal. Our innovation
partnership with Google is enabling us to deliver unique value to
airlines and, in turn, to their passengers," added Garry
Wiseman, Chief Product Officer, Sabre Travel
Solutions. "Adding these new solutions reflects Virgin
Australia's ambitions to move towards a continuous pricing model;
delivering truly personalized experiences, while enhancing their
marketplace position."
Sabre Travel AI is powered by state-of-the-art AI
technology and advanced machine-learning capabilities from Google.
Sabre is integrating this proprietary technology into existing and
new solutions to help customers to deliver highly relevant and
personalized content more quickly and create expanded revenue and
growth opportunities.
Since relaunching the airline in 2020, Virgin Australia has
reset its strategy positioning itself as a value carrier in the
marketplace. It has made significant investments in its people,
fleet, and technology to build for the future, and is currently
flying to 42 domestic and seven international destinations.
About Sabre Corporation
Sabre Corporation is a leading software and technology company
that powers the global travel industry, serving a wide range of
travel companies including airlines, hoteliers, travel agencies and
other suppliers. The company provides retailing, distribution and
fulfilment solutions that help its customers operate more
efficiently, drive revenue and offer personalized traveller
experiences. Through its leading travel marketplace, Sabre connects
travel suppliers with buyers from around the globe. Sabre's
technology platform manages more than $260B worth of global travel spend annually.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world. For more information
visit www.sabre.com.
About Virgin Australia
Founded in the year 2000 by Sir Richard
Branson, Virgin Australia is now one of the largest
Australian airlines operating an extensive domestic network as well
as short-haul international services, charter and cargo operations,
and its loyalty program, Velocity Frequent Flyer. The Group employs
more than 7,000 people and has been a competitor in the Australian
aviation landscape for 22 years. Virgin Australia boasts more than 11 million Velocity
members who can use their Points to redeem flights to over 500
destinations around the world through Virgin Australia and the
airline's extensive list of international partner
carriers.
SABR-F
Media Contacts:
Kristin Hays
Kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investor Contact:
Brian
Roberts
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation