When it comes to celebrating parents, Mom outshines Dad while
half the country ignores Father's
Day
TORONTO, May 3, 2017 /CNW/ -- While not the
most innovative, it's likely not surprising that flowers and a card
top the charts when it comes to gifts for Mom on Mother's Day. It may seem like these are
inexpensive purchases, but they can quickly add up! In fact,
according to a recent survey by savings destination RetailMeNot.ca,
Canadians will spend an average of $76 on gifts and a whopping $184 on the overall experience to celebrate
Mother's Day this year. So, why not
put that money towards something Mom actually wants?
According to the survey, top items on Mom's wish list
include:
- A dinner out with the family
- Dinner at home with the family
- Some other type of experience
- Spa Day alone
Despite this, the majority of Canadians are missing the mark and
spending on less desired items. The top gifts to be purchased for
this Mother's Day and average spend
include:
- Card - $13
- Dinner - $81
- Flowers – $34
- Candy & Chocolate - $17
"The majority of Canadians agree that cost in no object when it
comes to celebrating their Mom, but that doesn't mean you need to
break the bank," says Sara Skirboll,
Shopping & Trends Expert for RetailMeNot. "Creating an
experience for you to enjoy together is one of Mom's top desired
gifts. Put together a bundle of all her favourite things and before
checking out, look for a promo code or deal to stretch your dollars
further."
But let's not forget about dear old Dad! Unfortunately, 71 per
cent of Canadians agree Dad usually do not get as big of an
acknowledgment on Father's Day as
moms do on Mother's Day, that is
usually the case. In addition, 73 per cent agree Mother's Day celebrations overshadows Dads',
which isn't surprising considering nearly half the country (49 per
cent) don't think Father's Day is a
big deal in their family.
However, those looking to partake in Dad's day will spend an
average of $136 on the entire
experience with a card topping the list of gifts. Mirroring the
same sentiment as Mom, it appears Dad also gets items he needs
rather wants, according to 60 per cent of Canadians.
Other survey findings include:
- Doubtful Dad: Nearly two-thirds of the country (62 per
cent) agree Fathers need help from their children to pick out a
gift for Mom;
- Forgotten Father's Day:
Forty-nine per cent of Canadians believe Dad doesn't care about
celebrating Father's Day;
- Momma's boy/girl: Forty-five per cent of Canadians agree
Mom would be upset if they forgot to buy them a gift for
Mother's Day, while only 40 per cent
think Dad would be upset if they forgot their special day.
RetailMeNot.ca regularly conducts consumer trend and spending
surveys.
About the survey:
From April
5th to April
6th, 2017 an online survey was conducted among
1,514 randomly selected Canadian adults who are Angus Reid Forum
panelists. The margin of error—which measures sampling
variability—is +/- 2.5%, 19 times out of 20. The results have been
statistically weighted according to education, age, gender and
region (and in Quebec, language)
Census data to ensure a sample representative of the entire adult
population of Canada.
Discrepancies in or between totals are due to rounding.
About RetailMeNot, Inc.
RetailMeNot
(https://www.retailmenot.com/corp/) is a leading digital savings
destination connecting consumers with retailers, restaurants and
brands, both online and in-store. The company enables consumers
across the globe to find hundreds of thousands of digital offers
and discounted gift cards to save money while they shop or dine
out. During the 12 months ended December 31,
2015, RetailMeNot, Inc. experienced over 718 million visits
to its websites. It also averaged 23.2 million mobile unique
visitors per month during the three months ended December 31, 2015. RetailMeNot, Inc. estimates
that approximately $4.8 billion in
retailer sales were attributable to consumer transactions from paid
digital offers in its marketplace in 2015, more than $600 million of which were attributable to its
in-store solution. The RetailMeNot, Inc. portfolio of websites and
mobile applications includes RetailMeNot.com in the United States; RetailMeNot.ca in
Canada; VoucherCodes.co.uk in the
United Kingdom; retailmenot.de in
Germany; Actiepagina.nl in
the Netherlands; ma-reduc.com and
Poulpeo.com in France;
RetailMeNot.es in Spain,
RetailMeNot.it in Italy and
GiftCardZen.com and Deals2Buy.com in North America. RetailMeNot, Inc. is listed on
the NASDAQ stock exchange under the ticker symbol "SALE." Investors
interested in learning more about the company can visit
http://investor.retailmenot.com.
For interview requests or more information, please contact:
Erin Banting
Citizen Relations
416 934 8422 office
416 414 8637 mobile
erin.banting@citizenrelations.com
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SOURCE RetailMeNot Canada