SapientNitro’s Second Story Helps Vornado Realty Trust Launch Largest Interactive Advertising Display in the World
18 Novembre 2014 - 3:00PM
Business Wire
Dynamic LED screen will transform media
landscape with enhanced audience engagement and interactivity
Second Story, part of SapientNitro (NASDAQ: SAPE),
today announced that it has been engaged by Vornado Realty Trust to
help unveil the largest LED advertising display in the world.
Installed in the heart of Times Square on the Marriott Marquis at
1535 Broadway, the interactive digital display stretches eight
stories high and wraps the entire city block. The unveiling will
transform the media landscape with its interplay of art, commerce
and technology that pushes the boundaries of scale and
interactivity.
Second Story, in collaboration with world class digital artists,
Universal Everything, produced an experience that includes a
stunning, abstract graphic narrative broadcast for the screen,
through over 23 million pixels, ten thousand times standard
high-definition. Selected participants at an exclusive pre-launch
event this evening will co-create an abstract film that will be
revealed on the display at launch to demonstrate the screen’s
interactive capabilities. The screen will be unveiled to the world
at 7:30PM EST and will ultimately serve as a media space for retail
and other commercial advertisers.
“This groundbreaking display pushes the boundaries of
storytelling for brands and redefines what’s possible in creating
digital experiences for consumers in physical spaces,” said Donald
Chesnut, SapientNitro Chief Experience Officer. “The exhibit will
enable audiences to experience media that is both gorgeous and fun,
and allows tonight’s participants to be co-creators of content at a
breathtaking scale.”
The first-of-its-kind screen gives brands the ability to engage
with audiences in entirely new ways. The interactive technology
enables a variety of participatory experiences that blend the
physical and digital, including the ability for pedestrians to use
their mobile devices to influence and select the content that
appears on the screen.
“The potential for on-site interactivity creates unprecedented
outdoor opportunities for brands to engage viewers,” said Chris
Cobb, Second Story Creative Director. “The capabilities of the
display represent the next frontier for creating immersive
experiences that allow always-on consumers and audiences to
customize the brand content they want to interact with, in
real-time.”
About Second Story
Second Story, part of SapientNitro, is a network of innovation
labs pioneering new interactive experiences and pushing the
boundaries of storytelling for brands and institutions across
digital channels—web, mobile, and installations—to empower
audiences to connect and share.
Second Story designers collaborate with technologists to explore
emerging technologies—such as facial recognition, gestural motion,
interactive mapping and sensor technologies—and how they can be
used to create innovative consumer experiences. The aim is to
enhance, evolve, and expand interactive experiences that reward
audience interaction with powerful, personalized pathways through
content and the world of ideas.
Second Story’s work has been recognized in every major
interactive design competition and received hundreds of awards,
including the One Show, South by Southwest and Sundance, and is
included in the Smithsonian’s permanent research collection on
information technology. For more information, visit
secondstory.com.
About SapientNitro
SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new
breed of agency redefining storytelling for an always-on world.
We’re changing the way our clients engage today’s connected
consumers by uniquely creating integrated, immersive stories across
brand communications, digital engagement, and omni-channel
commerce. We call it Storyscaping, where art and imagination meet
the power and scale of systems thinking. SapientNitro’s unique
combination of creative, brand and technology expertise results in
one global team collaborating across disciplines, perspectives and
continents to create game-changing success for our Global 1000
clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa,
Target, and Vodafone, in 31 cities across The Americas, Europe and
Asia-Pacific. For more information,
visit www.sapientnitro.com.
Sapient is a registered service mark of Sapient Corporation.
SapientNitroRachel Frey, +1
212-710-4889rachel.frey@sapient.com
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