The Sportsman's Guide Ranked 35th in BusinessWeek's 100 'Hot Growth Companies' Minnesota-Based Multi-Channel Retailer Makes List Based on Sales and Earnings Growth and Return on Invested Capital SOUTH ST. PAUL, Minn., June 2 /PRNewswire-FirstCall/ -- The Sportsman's Guide, Inc. (NASDAQ:SGDE) today announced that it has been ranked 35th on BusinessWeek's listing of 100 "Hot Growth Companies." The list appears in the June 7, 2004 edition of the magazine. Inclusion on the list was based on a company's three-year results in sales growth, earnings growth and return on invested capital. Gregory R. Binkley, President and Chief Executive Officer of the Company, stated, "We are pleased to make this recent listing in BusinessWeek based on our performance over the past three years. We look forward to continuing to achieve strong annual results and further enhancing shareholder value." The Sportsman's Guide offers value-priced outdoor gear and general merchandise with a special emphasis on outdoor clothing, equipment and footwear, sold through both catalogs and Internet websites: http://www.sportsmansguide.com/ , and http://www.bargainoutfitters.com/ . Investor information about the Company can be found at http://www.sportsmansguideir.com/ . This release contains forward-looking statements which are subject to change based on various important factors, including but not limited to general economic conditions, a changing market environment for the Company's products and the market acceptance of the Company's catalogs, Internet sites and offerings. DATASOURCE: The Sportsman's Guide, Inc. CONTACT: William P. Bartkowski of BlueFire Partners, for The Sportsman's Guide, Inc., +1-612-344-1000, or direct, +1-612-344-1012 Web Site: http://www.sportsmansguide.com/ http://www.bargainoutfitters.com/ http://www.sportsmansguideir.com/

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