Hydrafacial now available in Sephora stores on
three continents
The Beauty Health Company (NASDAQ: SKIN), home to flagship brand
Hydrafacial, today announced it is expanding its partnership with
Sephora to provide in-store Perk by Hydrafacial treatments at
Sephora stores across Australia by the end of the year.
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the full release here:
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Perk by Hydrafacial at Sephora (Photo:
Business Wire)
The new locations build on Hydrafacial’s robust presence in more
than 500 Sephora stores in North America, as well as its Store of
the Future in Singapore, where Hydrafacial joined as a launch
partner in 2022.
“Our partnership with Sephora successfully brings together our
category creating Hydrafacial brand with one of the retail pioneers
at the forefront of elevated beauty experiences,” said BeautyHealth
President and Chief Executive Officer Andrew Stanleick. “With our
expansion in Australia, the Perk by Hydrafacial treatment will
attract consumers into Sephora stores, introduce a new generation
to the Hydrafacial brand, and deliver personalized in-store
experiences that delight customers.”
With the latest expansion, consumers on three continents can
receive in-store Perk by Hydrafacial treatments, a quickie
Hydrafacial experience exclusive to Sephora. Perk exfoliates and
hydrates, revealing smooth, glowy skin in minutes—perfect for
makeup prep, monthly maintenance, or an instant pick-me-up.
Sephora General Manager for Australia and New Zealand Mark
O’Keefe, stated, “Sephora is thrilled to be launching the Perk by
Hydrafacial treatment in select stores in Australia. Providing a
spa-grade treatment in-store ensures we are offering customers a
hyper-personalized service and a retail experience where they are
able to explore and learn across our extensive beauty
offering.”
Perk by Hydrafacial launched in 2020 as Sephora’s first paid
skincare service in partnership with an external vendor. Since, the
partnership has delivered impactful results for both companies.
In-store Perk by Hydrafacial treatments drive foot traffic to
Sephora brick and mortar locations, and Sephora reports higher
average dollar sales from clients who receive the treatment.
Hydrafacial’s retail presence is a brand beacon, meeting
consumers where they are with an accessible introduction. The
retail channel especially attracts younger consumers seeking an
entry point into aesthetics treatments, accommodates
budget-conscious consumers who are looking for results without the
full spa experience, and draws in the booked and busy looking for
just a quick touch up.
About The Beauty Health Company
The Beauty Health Company (NASDAQ: SKIN) is a global
category-creating company delivering millions of skin health
experiences every year that help consumers reinvent their
relationship with their skin, bodies, and self-confidence. Our
brands are pioneers: Hydrafacial™ in hydradermabrasion, SkinStylus™
in microneedling, and Keravive™ in scalp health. Together, with our
powerful community of estheticians, partners, and consumers, we are
personalizing skin health for all ages, genders, skin tones, and
skin types in more than 90 countries. We are committed to being
ever more mindful in how we conduct our business to positively
impact our communities and the planet. Find a local provider at
https://hydrafacial.com/find-a-provider/, and learn more at
beautyhealth.com or LinkedIn.
Forward-Looking Statements
Certain statements made in this release are “forward-looking
statements” within the meaning of the “safe harbor” provisions of
the United States Private Securities Litigation Reform Act of 1995.
When used in this press release, the words “estimates,”
“projected,” “expects,” “anticipates,” “forecasts,” “plans,”
“intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,”
“propose” and variations of these words or similar expressions (or
the negative versions of such words or expressions) are intended to
identify forward-looking statements.
These forward-looking statements are not guarantees of future
performance, conditions, or results, and involve a number of known
and unknown risks, uncertainties, assumptions, and other important
factors, many of which are outside The Beauty Health Company’s
control, that could cause actual results or outcomes to differ
materially from those discussed in the forward-looking
statements.
Important factors, among others, that may affect actual results
or outcomes include The Beauty Health Company’s ability to execute
its business plan; the continued business relationship between The
Beauty Health Company and Sephora; the ability to attract, convert,
and keep consumers to the Hydrafacial brand; potential litigation
involving The Beauty Health Company; changes in applicable laws or
regulations; and the possibility that The Beauty Health Company may
be adversely affected by other economic, business, and/or
competitive factors. The Beauty Health Company does not undertake
any obligation to update or revise any forward-looking statements,
whether because of new information, future events, or otherwise,
except as required by law.
About Sephora
Sephora is the world’s most loved beauty community, offering a
unique retail experience for passionate clients and innovative
beauty brands, encouraging them to be fearless in their creativity
and self-expression. Since its debut in France almost 50 years ago,
Sephora has been a leader in global prestige omni-retail, inspiring
clients to explore a universe of beauty and wellness with an
ever-changing array of carefully curated brand partners, from
classic selective brands to exclusive independent ones, and the
critically acclaimed Sephora Collection. Owned by LVMH Moët
Hennessy Louis Vuitton, the world’s leading luxury goods group,
Sephora’s excellence, innovation, and entrepreneurial spirit have
made it an omnichannel beauty trailblazer in 35 countries.
In 2008, Sephora made its debut in South East Asia by launching
its first retail store in Singapore. In 2015, Sephora acquired
Luxola, with a vision to build its E-commerce arm in the SEA
region. Today, with 100+ stores in the region, Sephora has
established itself as a leader in beauty retail, with true
omni-channel presence across South East Asia and Oceania key
markets: Singapore, Malaysia, Thailand, Australia, New Zealand,
South Korea, Hong Kong SAR, India and Indonesia. The presence also
extends to E-commerce first markets like the Philippines. Sephora
SEA carries an unparalleled assortment of international brands such
as Fenty Beauty and Huda Beauty; cult brands like Tarte Cosmetics
and Nudestix, as well as Fresh Beauty and Ole Henriksen. Driven by
the idea of offering consumers a seamless, omni buying experience,
Sephora SEA continues to reach beauty enthusiasts through
multi-channel touch points.
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version on businesswire.com: https://www.businesswire.com/news/home/20230824171584/en/
Press: BeautyHealth@the193.com Investors:
IR@beautyhealth.com
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