UNITED
STATES
SECURITIES
AND EXCHANGE COMMISSION
Washington,
D.C. 20549
Form
6-K
REPORT
OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16 UNDER THE SECURITIES EXCHANGE ACT OF 1934
May
9, 2024
SELINA
HOSPITALITY PLC
27
Old Gloucester Street
London
WC1N 3AX
United
Kingdom
Tel:
+44 118 974 0069
Indicate
by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.
Form
20-F ☒ Form 40-F ☐
Operational
Update
On
May 9, 2024, Selina Hospitality PLC (the “Company”) issued a press release announcing preliminary financial and operational
information of the Company for Q1 2024 and the full-year ended December 31, 2023, a copy of which is attached hereto as Exhibit 99.1.
The
information furnished in this Report on Form 6-K, including Exhibit 99.1 attached hereto, shall not be deemed “filed” for
purposes of Section 18 of the Securities Exchange Act of 1934 (the “Exchange Act”) or otherwise subject to the liability
of such section, nor shall such information be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended,
or the Exchange Act, except as shall be expressly set forth by specific reference in such filing.
INDEX
TO EXHIBITS
SIGNATURES
Pursuant
to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by
the undersigned, thereunto duly authorized.
|
SELINA
HOSPITALITY PLC |
|
|
Date:
May 9, 2024 |
By:
|
/s/
JONATHON GRECH |
|
|
Jonathon
Grech |
|
|
Chief
Legal Officer and Corporate Secretary |
Exhibit
99.1
Selina
Provides Preliminary Financial and Operational Information for Q1 2024 and Full-Year 2023 Showing Significant Progress In Core Business
| ● | Selina
successfully negotiated the termination of 17 leased properties since January 2023. These
properties contributed approximately 70% of the Company’s unit level operating losses
for the fiscal year 2023. |
| ● | Gross
Operating Profit (“GOP”) margin expected at 29.4%-31.4% for Q1 2024, representing
24% growth as compared to Q1 2023, resulting in positive Unit-Level Operating Profit (“ULOP”)
in Q1 2024, a significant milestone for the Company. |
| ● | Reduced
Corporate Overhead (“COH”) costs by 38% in Q1 2024 as compared to Q1 2023. |
NEW
YORK (May 9, 2024) – Selina Hospitality PLC (“Selina”; NASDAQ: SLNA), a global lifestyle
and hospitality company catering to millennial and Gen Z travelers, today announces its preliminary financial and operational
information for FY 2023 and Q1 2024 reflecting the recent progress and improvements made in its core hotel operating business.
The preliminary
financial and operational information included herein is unaudited and preliminary and as such, is subject to change due to, among other
things, the completion of the Company’s 2023 audit and review procedures for Q1 2024.
Unaudited | |
FY
2023 | | |
FY
2022 | | |
Variance
(%) | | |
Q1
2024 | | |
Q1
2023 | | |
Variance(9) (%) | |
Occupancy
Rate(1) | |
| 51.80 | % | |
| 47.5 | % | |
| 9.1 | % | |
| 57.4 | % | |
| 56.9 | % | |
| 0.9 | % |
Properties, End of Period | |
| 110 | | |
| 118 | | |
| (6.8 | )% | |
| 107 | | |
| 118 | | |
| (9.3 | )% |
Bedspaces, End of Period | |
| 27,577 | | |
| 29,600 | | |
| (6.8 | )% | |
| 25,957 | | |
| 29,600 | | |
| (12.3 | )% |
Total
Annualized Revenue per Bedspace(2) | |
| 6,895 | | |
| 6,547 | | |
| 5.3 | % | |
| 7,373 | | |
| 7,056 | | |
| 4.5 | % |
($ in millions) | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | |
Revenue | |
$ | 201.3 | | |
$ | 183.9 | | |
| 9.4 | % | |
$ | 49.2 | | |
$ | 54.2 | | |
| (9.2 | )% |
GOP(3) | |
$ | 48.9 | | |
$ | 35.3 | | |
| 38.3 | % | |
$ | 14.0
- $15.0 | | |
$ | 13.1 | | |
| 11.1 | % |
GOP (%) | |
| 24.8 | % | |
| 20.2 | % | |
| 22.6 | % | |
| 29.4%
- 31.4 | % | |
| 24.6 | % | |
| 23.7 | % |
ULOP/(ULOL)(4) | |
$ | (14.6 | ) | |
$ | (6.7 | ) | |
| (117.8 | )% | |
$ | 0
- $0.3 | | |
$ | (0.9 | ) | |
| 115.8 | % |
COH(5) | |
$ | 38.1 | | |
$ | 37.9 | | |
| (0.7 | )% | |
$ | 5.5
- $6.5 | | |
$ | 9.8 | | |
| 38.8 | % |
Financial
Highlights:
| ● | Total
revenue increased by 9.4% to $201.3 million for FY 2023 compared to FY 2022, driven primarily
by higher occupancy rates(1) and higher total annualized revenue per bedspace(2). |
| ● | Total
revenue expected to decrease by 9.2% in Q1 2024 vs Q1 2023 ($49.2 million vs $54.2 million)
due primarily to the exiting of underperforming properties. |
| ● | Occupancy(1)
rate of 57.4% in Q1 2024, a 1% increase from Q1 2023, growing each month during
the quarter. Our ongoing progress of ramping occupancy towards our 58% target in 2024 was
driven by the launch of our commercial leadership team and Selina’s formal and robust
commercial strategy. In addition, the Company focused on driving new guests to Selina hotels
through new distribution channels, as well as driving traffic directly through Selina’s
website and app for reservations. |
| ● | Continued
progress on exiting underperforming properties. The Company exited 17 hotel properties from
January 2023 through April 30, 2024. This included nine in 2023, three in Q1 2024, and five
in Q2 of 2024 YTD. These 17 properties had approximately 4,000 bedspaces and the annualized
savings from these closures is expected to offset approximately 70% of the Company’s
ULOL of 2023(3). This is a significant component of Selina’s path to profitability. |
| ● | As
of April 30, 2024, the Company has 102 open hotels, in 22 countries and 6 continents. For
FY 2023, occupancy of these 102 hotels was 52.3%. |
| ● | GOP(3)
margin increased by 22.6%, reaching 24.8% in FY 2023 from 20.2% in FY 2022. In
addition, in Q1 2024, GOP margin is expected to increase approximately by 24%, to 29.4% to
31.4%, as compared to 24.6% in Q1 2023. This improvement was driven by the operational restructuring
process carried out in 2023 and the continued focus on cost optimization. |
| ● | COH(5)
is expected to decrease from $9.8 million in Q1 2023 to $5.5 to $6.5 million in
Q1 2024, representing a 38.8% decrease, driven mostly by the labor restructuring carried
out in Q4 2023 and Q1 2024, reduced corporate office commitments in UK, US, Panama and Israel,
and overall cost reduction plans in global functions. |
Operational
Highlights:
| ● | The
Company has maintained its high Net Promoter Score (NPS) level. For March 2024, NPS was 43.
Selina consistently has NPS scores which are higher than its comparable group, which includes
several larger and more-established hotel brands.(6) |
| ● | Ongoing
initiatives to improve guest satisfaction across the portfolio. Consistent growth in Online
Reputation Index (ORI) from January 2024 of 83% to 85.4% in March 2024, with a near-term
target of 90%.(7) |
| ● | Enhancements
being made to room mix and room brand standards, followed by updates on pricing strategy
and content on revenue channels to drive growth in Average Daily Rate (ADR) and Occupancy. |
| ● | Ongoing
initiatives to reduce the number of Out-of-Order (OOO) rooms in order to increase sellable
inventory and improve revenue results, especially during peak periods. Reduction in OOO rooms
from 7.0% of total rooms in January 2024 to 4.6% in March 2024(8). |
| ● | Comprehensive
site visits by Gadi Hassin, COO, and his leadership team over the last few months to share
best practices of the best performing hotels, identify areas for improvement and optimization,
establish and implement clear action plans, and provide additional areas of training reinforcement. |
Management
Commentary, Rafael Museri, co-founder and Chief Executive Officer:
“On
behalf of our entire company, I am very pleased with the progress we are making in our business as we have stayed relentlessly focused
on our path to profitability since early 2023. I am confident that the partnership with our new strategic investor, Osprey International
Limited, will continue to help us on our path. I want to thank all Selina teams around the world and vendor partners for their support,
flexibility, and creativity as we all work together to reinforce our infrastructure and deliver an incredible experience to our guests.
While we complete our financial reporting and independent audit processes, we want to keep our investment community updated as much as
we can on the progress we are making in our core business.”
Other
relevant information
As
disclosed in its NT 20-F filing with the Securities and Exchange Commission on May 1, 2024 and accompanying Report on Form 6-K, the filing
of the Company’s Annual Report on Form 20-F for the year ended December 31, 2023 has been delayed and is anticipated to be filed
by July 31, 2024.
The
Company is unable to provide full unaudited IFRS financial statements or some non-IFRS key metrics, such as EBITDA or Adjusted EBITDA,
until certain external tax accounting and impairment analyses and valuations of financial instruments have been completed, allowing EBITDA/Adjusted
EBITDA to be reconciled to “Net loss” for the year ended December 31, 2023, its closest IFRS measure.
| (1) | We
define our occupancy rate as the number of beds sold divided by the total number of open
beds, over a given period. Open beds reflect the total number of beds in inventory at open
properties at the end of a given period. As our properties have the ability to convert rooms
into different bed configurations, the total number of open beds may fluctuate at any given
location over any given period. Average daily open beds is calculated as the total number
of beds in inventory over any given period of time on a daily basis. This metric reflects
Selina’s daily accommodation capacity and is used in the calculation of occupancy rate. |
| (2) | Total
annual revenue per bedspace is calculated as total revenue for a given property, for a given
period, divided by the average of the total number of open bedspaces at the beginning and
end of that period. Management views total revenue per bedspace as a useful measure of comparing
performance between locations or cohorts over time, as well as providing an indication of
future revenue potential as we continue to grow total bedspaces. |
| (3) | Unit-Level
Operating Profit / (Loss) (“ULOP” / “ULOL”) is defined as Unit Level
EBITDAR minus Rent Expense. Unit Level EBITDAR is defined as unit level earnings before interest,
income taxes, depreciation and amortization and before rent (or similarly, Gross Operating
Profit (“GOP”) minus other non-operating unit level expenses such as property
insurance and property taxes. |
| (4) | Gross
Operating Profit (“GOP”) is defined as revenue less the direct expenses related
to the sale and operation of Rooms, F&B and Other; specifically, cost of goods sold,
labor costs, marketing and sales costs, and operating expenses such as laundry, cleaning,
linen, contract services, programming expenses, operating supplies and equipment, utilities,
security, etc. |
| (5) | Corporate
Overhead (“COH”) include general and administrative expenses, including support
functions such as Legal, HR, Finance, IT, etc., incurred at global or regional level, but
exclude non-recurring fundraising or debt restructuring costs. |
| (6) | Data
from Comparably.com. Comparative hotel group includes Accor, Airbnb, Hilton, Hyatt, IHG,
Marriott, and Radisson. |
| (7) | Online
Reputation Index is an industry-wide metric that is used by companies that provide services
(hotels, restaurants, stores etc). Our data is collected and communicated to us by the third
party, KePSLA. |
| (8) | Out-of-Order
(“OOO”) rooms are rooms that are being renovated, undergoing repairs or maintenance,
or are otherwise unavailable, and cannot be sold to guests. The % is calculated as the total
out of order rooms per day divided by available rooms for the entire month. |
| (9) | Percentage
variance illustrated using mid-point of the applicable range. |
About
Selina Hospitality PLC
Selina
Hospitality PLC (NASDAQ: SLNA) is a global hospitality brand built to address the needs of millennial and Gen Z travelers, blending beautifully
designed accommodations with coworking, recreation, wellness, and local experiences. Founded in 2014 and custom-built for today’s
nomadic traveler, Selina provides guests with a global infrastructure to seamlessly travel and work abroad. Each Selina property is designed
in partnership with local artists, creators, and tastemakers, breathing new life into existing buildings in interesting locations in
22 countries on six continents – from urban cities to remote beaches and jungles. To learn more, visit Selina.com or follow
Selina on X, Instagram, Facebook, Linkedin or YouTube.
Forward-Looking
Information
This
press release includes “forward-looking statements” within the meaning of the “safe harbor” provisions of the
United States Private Securities Litigation Reform Act of 1995. Forward-looking statements generally relate to future events, and include
terms such as “preliminary,” “may,” “should,” “expect,” “intend,” “will,”
“estimate,” “anticipate,” “believe,” “predict,” “potential,” or “continue,”
or the negatives of these terms or variations of them or similar terminology. Such forward-looking statements are subject to risks, uncertainties
(some of which are beyond our control), and other factors which could cause actual results to differ materially from those expressed
or implied by such forward-looking statements. These forward-looking statements are based upon assumptions that, while we consider reasonable,
are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, without limitation,
changes in the financial information included in this press release in connection with completing our audit, the possible delisting of
Selina’s ordinary shares from the Nasdaq Capital Market due to non-compliance with required listing standards; potential negative
impacts on our financial results as a result of changes in travel, hospitality, and real estate markets, including the possibility that
travel demand and pricing do not recover to the extent anticipated, particularly in the current geopolitical and macroeconomic environment;
volatility in the capital markets; our ability to execute on our plans to increase occupancy and margins; the potential inability to
meet our obligations under our commercial arrangements and debt instruments; delays in or cancellations of our efforts to develop, redevelop,
convert or renovate the properties that we own or lease; challenges to the legal rights to use certain of our leased hotels; risks associates
with operating a significant portion of our business outside of the United States; risks that information technology system failures,
delays in the operation of our information technology systems, or system enhancement failures could reduce our revenues; changes in applicable
laws or regulations, including legal, tax or regulatory developments, and the impact of any litigation or other legal or regulatory proceedings;
possible delays in ESG and sustainability initiatives; the possibility that we may be adversely affected by other economic, business
and/or competitive factors, including risks related to the impact of a world health crisis; and other risks and uncertainties described
under the heading “Risk Factors” contained in the Annual Report on Form 20-F for the fiscal year ended December 31, 2022,
prospectus filed on August 25, 2023 and subsequent filings with the Securities and Exchange Commission. In addition, there may be additional
risks that Selina does not presently know, or that Selina currently believes are immaterial, which also could cause actual results to
differ from those contained in the forward-looking statements. Nothing in this press release should be regarded as a representation by
any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking
statements will be achieved. You should not place undue reliance on forward-looking statements, which speak only as of the date they
are made. Except as may be required by law, we do not undertake any duty to update these forward-looking statements.
Contacts
Media:
press@selina.com
Investor:
investors@selina.com
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