Stagwell's (STGW) GALE Tapped to Support the
Brand's Global Strategy
NEW
YORK, March 19, 2024 /PRNewswire/
-- Internationally renowned restaurant brand from Brazil, Fogo
de Chão, has appointed Business Agency GALE as its creative
and media agency of record. The partnership will amplify brand love
and further expand Fogo's rapidly
growing business as the brand enters their 10th year of
positive traffic and market share growth in 2024.
"We are thrilled to partner with GALE to
continue to increase our brand awareness and accelerate our growth
strategy."
GALE's remit spans creative, social, influencer and media
strategy, planning, buying, analytics, reporting and brand
stewardship to increase awareness and strengthen Fogo's position as a category leader.
"For the past 45 years we have been working to build the Fogo
brand on a global scale. We are thrilled to partner with GALE to
continue to increase our brand awareness and accelerate our growth
strategy," said Janet Gieselman,
Chief Marketing Officer of Fogo de
Chão. "Their track record of success and forward-thinking approach
align perfectly with our vision and brand strategy."
GALE will support Fogo de Chão
in developing and driving an authentic, attention-grabbing
articulation of its brand to increase affinity and business
growth.
"We are proud to join forces with Fogo de Chão in their commitment to elevating
the brand while evolving their guest's dining experience," said
GALE CEO Brad Simms. "Our team is
devoted to fostering success for all of our clients, and this
partnership is another example of the value we bring with our
integrated offering."
For more information
contact lindsay.bennett@galepartners.com
About GALE
GALE is a Business Agency. Founded in 2014,
the agency currently has offices in New
York, Singapore,
Toronto, Denver, Los
Angeles, London,
Austin, Kansas City and Bengaluru. GALE has received
top industry awards including Ad Age's A-List, Ad Age's Data &
Analytics Agency of the Year, Adweek's Fastest Growing Agency, the
Grand Effie and Adweek's Breakthrough Media Agency of the Year. For
information on GALE, visit: https://gale.agency/.
About Fogo de Chão
Fogo de Chão (fogo-dee-shown) is
an internationally renowned restaurant that allows guests to
discover what's next at every turn. Founded in Southern Brazil in 1979, Fogo elevates the centuries-old cooking
technique of churrasco – the art of roasting high-quality cuts of
meat over an open flame – into a cultural dining experience of
discovery. In addition to its Market Table and Feijoada Bar – which
includes seasonal salads and soup, fresh vegetables, imported
charcuterie and more – guests are served simply seasoned meats that
are butchered, fire-roasted and carved tableside by gaucho chefs.
Guests can also indulge in dry-aged or premium Wagyu cuts, seafood
a la carte, Bar Fogo Features including signature cocktails, and an
award-winning South American wine list, as well as smaller,
sharable plates in Bar Fogo. Fogo
offers differentiated menus for all dayparts including lunch,
dinner, weekend brunch and group dining, plus full-service catering
and delivery options. For locations and more information about
Fogo de Chão, visit
fogodechao.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/gale-announced-as-creative-and-media-agency-of-record-for-fogo-de-chao-302092437.html
SOURCE Stagwell Inc.