Upwork Unveils Top 10 Generative AI-Related Searches and Hires in First Half of 2023
22 Août 2023 - 1:00PM
Upwork Inc. (NASDAQ: UPWK), the world’s work marketplace and the
preeminent destination for businesses to find trusted AI talent,
today released new platform data examining the skillset make up of
talent and the search and hiring behaviors of companies in relation
to Upwork’s fastest-growing category: Generative AI. The analysis
by Upwork’s Research Institute found that businesses are
progressing their understanding of generative AI as they
increasingly move from searching and hiring for singular generative
AI tools toward generative AI applications and services.
Recent Upwork research reported in June surveying 1,400 U.S.
business leaders found that companies will hire more as a result of
generative AI: 49% of hiring managers say they will hire more
independent talent and 49% say they will hire more full-time
employees. AI was the fastest growing category on Upwork in the
first half of 2023,1 with generative AI job posts on the platform
up more than 1000% in Q2 2023 compared to the end of last year,
while related searches increased more than 1500% in the same time
period. This sentiment around hiring plus the surge of activity
from companies served as strong early indications that businesses
are paying significant attention to the opportunities generative AI
can provide.
The new platform data uncovers which generative AI skills are
most in-demand by companies,2 evolving behaviors, and the growing
supply of independent talent with expert generative AI skills.
From January 1 to June 30, 2023, the top 10 generative
AI-related searches from companies on Upwork include:
- ChatGPT
- BERT
- Stable Diffusion
- TensorFlow
- AI Chatbot
- Generative AI
- Image Processing
- PyTorch
- Natural Language Processing (NLP)
- Bard
In the same timeframe, the fastest growing generative
AI-related searches on Upwork (Q2 2023 vs. Q1 2023)
include:3
- AI Content Creation
- Gradio
- Azure OpenAI
- Convolutional Neural Network
- Large Language Models (LLMs)
- Generative AI
- AI Chatbot
- Midjourney
- Prompt Engineering
- PyTorch
The data shows an increasing shift in search activity, as
businesses move from searching for singular generative AI tools to
searching for generative AI applications and services, signaling
that leaders and hiring managers are progressing their
understanding of generative AI and its diverse use cases.
Upwork also examined projects that clients ultimately hired for
to better understand where companies are actually starting their
generative AI work. In the first half of 2023, Upwork saw a
powerful connection between the top searches by businesses and
projects they hired for, indicating the growing supply and
availability of independent talent with expert generative AI
skills.
The top 10 generative AI-related projects clients hired
freelancers for include:
- ChatGPT
- Natural Language Processing (NLP)
- TensorFlow
- Image Processing
- PyTorch
- AI Content Creation
- Midjourney
- AI Chatbot
- Model Tuning
- Stable Diffusion
“The growing demand for AI applications and services is
important as true business value for generative AI lies not in a
singular AI tool, but in understanding the capabilities and diverse
use cases for this technology. The search terms companies are using
and what they will hire for are evolving to be more sophisticated,
and we think we'll continue to see that understanding deepen over
time,” said Kelly Monahan, Managing Director, Upwork Research
Institute. “We’re also seeing the talent supply on Upwork rise to
meet that evolving demand, which is really impressive given how
quickly this demand has appeared on our marketplace, and in the
world broadly.”
For full findings and further insights visit
https://www.upwork.com/blog/generative-ai-marketplace and for more
generative AI research from Upwork, visit
https://www.upwork.com/press/research.
To learn more about how Upwork is connecting companies with AI
talent, visit the Upwork AI Services hub:
https://www.upwork.com/ai.
MethodologySkills data was sourced from the
Upwork database and is from January 1, 2023 to June 30, 2023.
Skills analysis was completed on our generative AI skills category.
Quarter-over-quarter growth was estimated by comparing the number
of times the skill appeared in a client search to estimate demand
or on a freelancer profile to estimate supply.
About UpworkUpwork is the world’s work
marketplace that connects businesses with independent talent from
across the globe. We serve everyone from one-person startups to
large, Fortune 100 enterprises with a powerful, trust-driven
platform that enables companies and talent to work together in new
ways that unlock their potential. Our talent community earned over
$3.8 billion on Upwork in 2022 across more than 10,000 skills in
categories including website & app development, creative &
design, customer support, finance & accounting, consulting, and
operations. Learn more at upwork.com and join us on LinkedIn,
Facebook, Instagram, TikTok and X, formerly Twitter.
Contact:Christine Kimpress@upwork.com
________________________1 Compared to the second half of 2022,
as measured by the total number of professionals hired.2 This is
data analyzed from logged in client searches.3 Where is ChatGPT on
this? ChatGPT has a large quantity of searches (10k+) that makes
capturing a percentage change of growth in a short period of time
difficult given the numerous emergent technologies in this space.
Our data shows a 54% growth between Q1 and Q2 2023.
Upwork (NASDAQ:UPWK)
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