Netflix Challenges Movie Lovers to Hunt for a 'Different Kind of Easter Egg'
09 Avril 2004 - 2:00PM
PR Newswire (US)
Netflix Challenges Movie Lovers to Hunt for a 'Different Kind of
Easter Egg' Free DVDs Hidden in Chicago, Los Angeles, New York City
and San Francisco LOS GATOS, Calif., April 9 /PRNewswire-FirstCall/
-- When asked to define "Easter egg" most Americans conjure images
of hand-dyed, hard boiled eggs; chocolate orbs wrapped in tin foil;
and the pastel plastic variety used to hide little treasures for
the traditional hunt. Few know of the bonus features hidden on many
DVDs, called "Easter eggs." To enhance movie lovers enjoyment of
DVDs by promoting these special features, Netflix is hosting a
four-city "DVD Easter egg hunt" Saturday morning, April 10. "DVD
'Easter eggs' are hidden features that show the making of
materials, fun games, deleted scenes and behind-the-scenes footage
that movie studios hide in the graphic menus of some of your
favorite DVDs," said Netflix film critic James Rocchi. "Like the
traditional Easter egg hunt during Spring, looking in unexpected
places on a DVD menu screen for hidden feature "Easter eggs" is a
lot of fun, and a great way for you and your kids to get even more
enjoyment, and information, out of your favorite movies on DVD."
Hundreds of plastic eggs with one of the following free
DVDs:Disney's "Winnie the Pooh Springtime with Roo" and Paramount's
"Dickie Roberts: Former Child Star," will be hidden in famous movie
locales -- from Navy Pier in Chicago ("Never Been Kissed," "The
Color of Money") and the 3rd Street Promenade in Los Angeles
("Freaky Friday," " The Truman Show") to Jefferson Market Park in
New York City (site of Miranda and Steve's wedding on "Sex in the
City") and Union Square in San Francisco ("The Conversation,"
"Streets of San Francisco"). Events will begin at 10a.m. in New
York City and Los Angeles, 11 a.m. in Chicago and 9 a.m. in San
Francisco. Rocchi also suggests the following family-friendly
titles to enjoy with your loved ones this weekend: Finding Nemo:
Bonus Disc (2003) Easter eggs on this DVD two-disc set include
funny, brief all-new scenes with Marlon and Dory. On the second
disc, go to the "Bonus Features" menu; highlight the "back" button,
then press the "down" directional arrow to highlight a green fish;
press "enter" to witness a surprise. Pirates of the Caribbean
(2003) On the bonus disc, there are four Easter eggs that include
computer-generated run-throughs for action scenes, the Japanese
trailer and time-lapse photography of set construction. The best
egg is hidden in the "Moonlight Serenade" making-of menu. Go to
this menu, highlight the main menu button and press down twice to
highlight a gold incisor on a skeleton; hit "enter" and you will
see a clip of Rolling Stone Keith Richards offering his thoughts on
being told Johnny Depp based his Oscar-nominated portrayal on the
rock-and-roll legend. Looney Tunes: Back in Action (2003) Go to the
"special features" menu; once there, press the "right" arrow key on
your remote control to highlight some dynamite; press "enter" for a
short clip of a well-loved Looney character demonstrating the
"don't's" of workplace safety. Shrek (2001) If you remember Shrek's
great closing sequence, then you will enjoy what Dreamworks has
hidden on this DVD. On the second disc of the set, highlight the
musical note hovering over the film's fairy-tale cast on the main
menu screen. Press "enter" and you'll witness an all-new musical
montage featuring the film's animated stars. Spider-Man (2002)
There are a grand total of seven Easter eggs hidden on this
two-disc set, but the best is a 3-minute montage of
computer-graphics gags and bloopers hidden by the special effects
team. On the first disc, go to the "special features" menu; then to
the "commentaries" section and highlight the "specialfeatures" menu
entry at the bottom of the screen. Press the "left" arrow key on
your remote control to highlight a Spiderman symbol and press
"enter" to reveal a few secrets. About Netflix Launched in 1998,
Netflix is the world's largest online movie rental service,
providing more than one million subscribers with access to a
comprehensive library of more than 18,000 DVD titles. For $19.95 a
month, Netflix subscribers can rent as many DVDs as they want, with
three movies out at a time, and keep them for as long as they like.
There are no due dates and no late fees. DVDs are delivered
directly to the subscriber's address by first-class mail from
shipping centers throughout the United States. Netflix can reach
more than 80 percent of its subscribers with generally
next-business day delivery. The company also provides background
information on DVD releases, including critic reviews, member
reviews and ratings and personalized movie recommendations. For
more information on the company, visit http://www.netflix.com/.
DATASOURCE: Netflix, Inc. CONTACT: Fenot Tekle, +1-408-317-3787, or
Shannon Clouston, +1-408-317-3709, both of Netflix, Inc. Corporate
Communications Web site: http://www.netflix.com/
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