Starbucks Accused of Abusing Monopoly Power in Violation of Sherman Act
25 Septembre 2006 - 9:39PM
PR Newswire (US)
Seattle Coffee-House Files Suit Which Could Have Impact Nationally
SEATTLE, Sept. 25 /PRNewswire/ -- An independent specialty
coffeehouse owner filed a proposed class action lawsuit today
against Starbucks Corporation (NYSE:SBUX), claiming the company,
from its monopoly position in the specialty coffee market, engages
in a range of anti-competitive activities aimed at eliminating
competition. Filed in U.S. District Court, the suit alleges that
Starbucks has exploited its monopoly power in the specialty coffee
retail market to stifle competition through a series of predatory
practices including exclusive lease agreements, "cluster bombing"
of stores and competitor buy-outs. Among the allegations leveled in
the complaint, Penny Stafford -- an independent coffee-shop
operator -- claims that Starbucks locks out competition through a
series of exclusive lease agreements with property managers of
Class A high-rises, preventing other specialty coffee shops from
operating in the same building. In this practice, Starbucks
frequently offers to make lease payments higher than fair market
value in exchange for a property owner's agreement to prevent
competitors from leasing space in the same building, the complaint
says. In the Seattle and Bellevue markets, the majority of Class A
space is controlled by a handful of Real Estate Investment Trusts
(REITs), making such agreements with Starbucks possible, the suit
claims. "We believe Starbucks has become such a dominating force in
the coffee- house segment, it has become a monopolist," said Steve
Berman, managing partner of Hagens Berman Sobol Shapiro and
attorney for Stafford. "We intend to show that as a monopolist,
Starbucks is abusing their market power to the detriment of its
competitors, and to consumers." "We contend that Starbucks' market
practices are more about destroying competition than pouring a good
cup of coffee," Berman added. According to published reports,
Starbucks controls 73 percent of the specialty coffeehouse market.
"Fair, even bare-knuckle competition is one thing, but we believe
Starbucks has repeatedly crossed the line in denying competition
the chance to go toe-to-toe with them," said Berman. Stafford,
owner of Belvi Coffee and Tea Exchange Inc., tried to enter the
specialty coffeehouse business by seeking retail spaces located in
Seattle and Bellevue's Class A high-rise office buildings, but her
entry was repeatedly blocked despite consumer demand in these
locations, the suit claims. Berman says the lease agreement tactic
is just one of a myriad of anti- competitive steps Starbucks uses
to avoid fair competition. According to the complaint, Starbucks
also participated in predatory actions when Stafford was finally
able to obtain Class A retail space in May 2005. "Once I found a
way into a Class A building, it was obvious to me that Starbucks
decided I had to go," said Stafford. "The nearest Starbucks was
around the corner, but they continually sent employees loaded with
free drink samples to stand in front of my shop, drawing away
customers." Starbucks' campaign lasted for months, and eventually
led to the store's closing, according to Stafford. The complaint
cites a number of other predatory tactics used by Starbucks,
including reports in which Starbucks offers to buy out competitors
at below- market prices, and threatens to open stores nearby if the
offer is rejected. The complaint also cites instances in which
Starbucks uses its huge financial power to purchase other
independent providers in an effort to squash any presence of
independent coffee purveyors. For example in 2003 Starbucks
purchased Seattle Coffee Company acquiring Seattle's Best Coffee
and Torrefazione Italia for $72 million, which boasted 22 Seattle's
Best Coffee and five Torrefazione Italia stores in the greater
Seattle area. Starbucks then closed all the Torrefazione stores,
and more than half of the SBC stores. "It is clear to us that
Starbucks' game plan is to completely dominate a market by forcing
out competition, something they've done quite well in the Seattle
area," Berman added. "We also believe that this scorched-earth
approach is happening in many other major markets across the U.S."
The suit is asking the court to end what it claims are
anti-competitive activities and seeks to represent coffee shop
owners who seek to occupy retail space in commercial office
buildings in Seattle or Bellevue. According to Berman, he has heard
from other coffeehouse owners across the country who are
experiencing the same treatment, and could expand the suit to
include them sometime in the near future. Starbucks currently sells
approximately four million coffee drinks daily in the U.S. alone.
With more than 1,200 stores expected to open this year, the company
continues to grow into a global empire. Its long-term goal is to
have over 15,000 U.S. stores and 30,000 stores worldwide. For
additional information regarding this suit, contact Hagens Berman
Sobol Shapiro at (206) 623-7292 or visit http://www.hbsslaw.com/ .
About Hagens Berman Sobol Shapiro Hagens Berman Sobol Shapiro is a
law firm with offices in Seattle, Cambridge, Los Angeles, and
Phoenix. The firm has developed a nationally recognized practice in
class-action litigation. The firm is co-lead counsel in litigation
to recover losses from Enron employees' retirement funds and
represented Washington and 12 other states in lawsuits against the
tobacco industry that resulted in the largest settlement in the
history of litigation. The firm also served as counsel in several
other high-profile cases including the Washington Public Power
Supply litigation, which resulted in a settlement of more than $850
million, and the $92.5 million settlement of The Boeing Company
litigation. Other notable cases include litigation involving the
Exxon Valdez oil spill; Louisiana Pacific Siding; Morrison Knudsen;
Piper Jaffray; Nordstrom; Boston Chicken; Noah's Bagels; TAP
Pharmaceutical's Lupron litigation; and SmithKline Beecham's Paxil
Litigation. CONTACTS: Mark Firmani (206) 443-9357 Firmani +
Associates Inc. DATASOURCE: Hagens Berman Sobol Shapiro CONTACT:
Mark Firmani of Firmani + Associates Inc., +1-206-443-9357, or ,
for Hagens Berman Sobol Shapiro Web site: http://www.hbsslaw.com/
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