Leap Year Brings Leap Cheer for Those with
February 29 Birthdays
ST.
LOUIS, Feb. 22, 2024 /PRNewswire/
-- Build-A-Bear Workshop is announcing a PAW-some celebration
to honor the approximately 200,000 people1 in the U.S.
who have an actual birthday date every four years. Participating
Workshops across the country will open their doors on February 29 with a special offer for guests of
honor who are stuffing four years' worth of festivities into one
BEARy special day.
Individuals celebrating their Leap Day birthdays – this year
falling on Thursday, February 29 –
are invited to visit any participating Build-A-Bear Workshop to
build a Birthday Treat Bear for the special price of $4. The offer is a nod to the once-in-four-year
cadence of Leap Day birthdays, with the goal of marking the unique
milestone in a memorable way.
A leap year is added to the calendar every four years and
inserts the 29th of February to make up for the extra
0.24 days it takes the Earth to orbit the sun each year. Because it
occurs only once every four years, people born on this day
celebrate on the actual date of their birth less frequently than
those born on other days.
The limited-time promotion is an extension of the brand's
well-known "Pay Your Age" offer, where children look forward to
taking home a Birthday Treat Bear during their birthday month for
the cost of the age they are turning. Build-A-Bear's signature
celeBEARation includes thoughtful touches like a tailored heart
ceremony and thematic photo props and concludes with a ring of the
birthday bell and shout-out to the entire Workshop. Leap Day
pricing provides an affordable and enjoyable experience for anyone
at any age who chooses to commemorate their Leap Day birthday at a
Build-A-Bear Workshop.
"We understand the rarity of being born on Leap Day, and we
wanted to extend a special gesture for those who celebrate on their
special day once every four years," says Sharon Price John, President and Chief Executive
Officer. "The Birthday Treat Bear brings such joy to our guests
year-round and this offer is our way of adding an extra layer of
excitement and heart to the occasion for those born on February 29."
For more information about Build-A-Bear Workshop and the Leap
Day Birthday Treat Bear offer, please visit buildabear.com. The
$4 promotion (regularly $14) is available in-store only on February 29, 2024, while supplies last. It is
recommended to call your local Workshop to confirm availability
before visiting.
About Build-A-Bear
Build-A-Bear is a
multi-generational global brand focused on its mission to "add a
little more heart to life" appealing to a wide array of consumer
groups who enjoy the personal expression in making their own "furry
friends" to celebrate and commemorate life moments. Nearly 500
interactive brick-and mortar experience locations operated through
a variety of formats provide guests of all ages a hands-on
entertaining experience, which often fosters a lasting and
emotional brand connection. The company also offers engaging
e-commerce/digital purchasing experiences on buildabear.com
including its online "Bear-Builder", the animated "Bear Builder 3D
Workshop" and its age-gated, adult-focused "Bear Cave". In
addition, extending its brand power beyond retail, Build-A-Bear
Entertainment, a subsidiary of Build-A-Bear Workshop, Inc., is
dedicated to creating engaging content for kids and adults that
fulfills the company's mission, while the company also offers
products at wholesale and in non-plush consumer categories via
licensing agreements with leading manufacturers. Build-A-Bear
Workshop, Inc. posted total revenue of $467.9 million in fiscal 2022. For more
information, visit the Investor Relations section of
buildabear.com.
1Taylor, Courtney. "Leap Day Statistics." ThoughtCo,
Apr. 5, 2023,
thoughtco.com/leap-day-statistics-3126161.
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SOURCE Build-A-Bear Workshop