Popular Mini Beans are Back in Stock for
Basket Building and Pawlette the Bunny to Visit Select Stores This
Easter Saturday
ST.
LOUIS, March 26, 2024 /PRNewswire/ --
Build-A-Bear Workshop (NYSE: BBW), the experiential branded retail
company known for celebrating moments and creating endearing
memories, today announces that their hit new plush collection,
Mini Beans, are now back in stock in all Workshops across
the country just in time to complete last minute Easter Baskets. In
honor of the holiday, children can also visit with the beloved
Build-A-Bear costumed character , Pawlette the Bunny, at select
Workshop locations on Easter Saturday. Guests are invited to check
their local Build-A-Bear Workshop for details on these special
appearances.
The new Mini Beans collection was recently launched and
immediately became a "fan favorite" due to their adorable hand-held
size and wide selection, inspired by many of Build-A-Bear's classic
furry friends over the years. As styles started selling out, the
company reacted to the strong interest in the collection by quickly
replenishing the stores, including some of the special
limited-edition items. The Mini Beans line ranges from traditional
teddy bears to trend animals like the popular longhorn to the
petite version of Pawlette the Bunny, which are all back in time to
celebrate Easter, and the perfect size to fill the perfect
basket.
Build-A-Bear has been a staple of Easter celebrations for over
25 years as families enjoy the tradition of making a special
seasonal memory by creating a new furry friend from a fresh
spring-inspired collection of plush animals and outfits or taking
photos with Pawlette the Bunny. This year, the company is also
offering special characterized plush Easter baskets ready to be
filled with an assortment of Build-A-Bear favorites.
"Build-A-Bear Workshop is known for celebrations and memory
making, from birthdays to holidays, and we work hard to deliver on
our mission of 'adding a little more heart to life,' to guests
during these special moments," said Sharon
Price John, President and CEO of Build-A-Bear Workshop.
"Traditions and family experiences like Easter Baskets and visiting
the Bunny are an important part of childhood and we are delighted
to be a part of those moments with our fans. We are also excited
that the reception of Mini Beans has been so positive and that we
were able to get these tiny furry friends back into all of our
stores just in time for the holiday!"
EGG-CELLENT SURPRISE FOR THE EGG HUNT
This season
Build-A-Bear is offering new egg-citing Golden Eggs to take this
year's Easter egg hunt up a notch. Each egg contains one mini plush
perfect for adding an extra element of fun to a family's egg hunt.
Discover what's hiding in these mystery Golden Eggs and collect all
four unique mystery plushes.
GIVE THE GIFT OF FUN
Surprise them with an
experiential gift of fun with a Build-A-Bear gift card! Whether
it's an Easter egg hunt surprise, tucked into an Easter basket, or
a sweet bear-building experience with a beloved relative, they'll
love the special memories made at Build-A-Bear
About Build-A-Bear
Build-A-Bear is a
multi-generational global brand focused on its mission to "add a
little more heart to life" appealing to a wide array of consumer
groups who enjoy the personal expression in making their own "furry
friends" to celebrate and commemorate life moments. Nearly 500
interactive brick-and mortar experience locations operated through
a variety of formats provide guests of all ages a hands-on
entertaining experience, which often fosters a lasting and
emotional brand connection. The company also offers engaging
e-commerce/digital purchasing experiences on buildabear.com
including its online "Bear-Builder", the animated "Bear Builder 3D
Workshop" and its age-gated, adult-focused "Bear Cave". In
addition, extending its brand power beyond retail, Build-A-Bear
Entertainment, a subsidiary of Build-A-Bear Workshop, Inc., is
dedicated to creating engaging content for kids and adults that
fulfills the company's mission, while the company also offers
products at wholesale and in non-plush consumer categories via
licensing agreements with leading manufacturers. Build-A-Bear
Workshop, Inc. posted total revenue of $467.9 million in fiscal 2022. For more
information, visit the Investor Relations section of
buildabear.com.
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SOURCE Build-A-Bear Workshop